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Introduction to Marketing

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Introduction to Marketing


The success of every organisation depends largely on its marketing practice. If their marketing aspect is well above the standard, then there is a high possibility of the business achieving success. Therefore, it is imperative on each and every organisation to invest on an effective marketing department and if you wish to get into this department, then this course in Introduction to Marketing might be a great place to start with. Aimed mostly at beginners, this course will beautifully guide you on the essentials of marketing and on how to establish yourself as a valuable professional within an organisation of your choice by impressing your employers with your marketing expertise.

With a very brief introduction to marketing, this course will make you understand the difference between advertising and marketing. You will get access to learning materials that will build your knowledge on the marketing aspects of segmentation and target marketing, with clear cut professional instructions on how to target your customers.

Social media marketing, affiliate marketing and content marketing are other forms of marketing that are growing steadily in the modern digital world. Therefore, a sound knowledge of these areas is vital, and this course will provide you with just that to significantly improve your marketability within the industry.

Why consider 1Training?

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects, online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility make it a superior learning method.

1Training offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, TOTUM Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

Learning outcomes

  • Familiarise with the essentials of marketing
  • Understand the difference between marketing and advertising
  • Identify your target market
  • Learn about segmentation and target marketing
  • Delve into social media marketing, content marketing and affiliate marketing
  • Discover how to undertake effective marketing practices
  • Explore how to prepare a proper marketing plan
  • Learn about search engine optimisation

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Who is this course aimed at?

  • Individuals wishing to establish a career in marketing
  • Managers, directors and marketing executives looking for a way to progress in their respective careers
  • Business students interested in learning the essentials of marketing

Entry Requirements

  •   You must be 16 years of age or more
  •   You should have a basic understanding of numeracy, English language and ICT

Method of assessment

  • At the end of this program, learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically, so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.


Those who successfully complete the exam will be awarded the Certificate in Introduction to Marketing

Awarding body

The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.

Progression and career path

On the successful completion of this course, you will be qualified enough to work for a number of jobs in the marketing industry. This certificate will also pave way for your career progression, as it puts you in line to demand for a higher pay or job promotion from your employer. Listed as follows are some of the jobs this certificate will help you land, along with the average UK salary per annum according to,

  • Marketing manager – £35,385 per annum
  • Marketing executive – £26,002 per annum
  • General manager – £39,008 per annum
  • Small business operator – £27,000 per annum

Other benefits

  • Written and designed by the industry’s finest experts with over 15 years of experience
  • Repeat and revise all your lectures and enjoy a personalised learning experience
  • Gain access to quality video tutorials
  • Unlimited 12 months access from anywhere, anytime
  • Save time and money on travel
  • Learn at your convenience and leisure
  • Eligible for a TOTUM discount card
  • Free Career Support Service
  • 25% Discount on personal Statement and covering letter writing service

PLEASE NOTE: We do not provide any software with this course.

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

Course Curriculum Total Units : 49
1: Course Introduction
1.1 Course Introduction
1.2 Exercise and Checklist
2: Introduction to Marketing
2.1 Economic Roots of Marketing
2.2 Marketing from a Business Owner’s Perspective
2.3 Difference between Marketing and Advertising
2.4 Unique Value Propositions
2.5 UVP Examples
3: Identifying Your Customers
3.1 Introduction
3.2 Identifying Your Target Market
3.3 Customer Targeting Examples
3.4 Exercise – Find and Talk to Your Customers
3.5 Creating an Ideal Customer Avatar
3.6 Calculating Your Target Market Size
4: Basic Marketing Principles
4.1 Social Media Marketing
4.2 Content Marketing
4.3 Content Marketing Examples
4.4 Affiliate Marketing
4.5 Sales Funnels
4.6 Paid Marketing
4.7 The Net Promoter Score
4.8 The Biggest Secret of Marketing Success
5: Marketing Plans
5.1 Creating a Marketing Strategy
5.2 Two Ways to Create a Marketing Plan
6: Your Online Presence
6.1 Leveraging Large Platforms
6.2 Creating Your Own Online Presence
6.3 Online Presence Examples
7: Additional Strategies
7.1 Product Quality is a Great Selling Tool
7.2 Driving Traffic from Your Email Signature
8: Building a Team
8.1 Building a Sales Team
8.2 Pitfalls of Outsourcing Your Marketing
9: Basic Search Engine Optimisation
9.1 Introduction to SEO
9.2 History of SEO
9.3 SEO for New Websites
9.4 Meta Title and Meta Keyword
9.5 Intro to Keyword Research
9.6 Common SEO Mistakes
9.7 Top SEO Ranking Factors
9.8 Finding Good Links for SEO
10: Using Google Analytics
10.1 Intro to Google Analytics
10.2 Setting up Google Analytics
10.3 Real Life Example
10.4 A/B Testing Explained
10.5 A/B Testing Example
11: Offline Marketing
11.1 Offline Marketing
11.2 Business Networking
11.3 Brick and Mortar Stores
12: Lessons from the Masters
12.1 Steve Blank and the Customer Development Methodology
12.2 Eric Ries – 3 Engines of Growth
12.3 Seth Godin and the Purple Cow
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