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Google SEO - Advanced

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Google SEO - Advanced


The modern marketing world has come to realise the importance of SEO when it comes to attracting potential online customers. This has turned into a crucial marketing strategy that will keep a business in line with the modern world and will improve its profitability through online sales and awareness. Therefore, if you wish to establish a career in marketing, administration or you simply wish to establish your very own small scale business, then a course as this Google SEO – Advanced is essential to guide you on SEO strategy. The course has been developed by industry experts and is embedded with industry secrets that will get you upto speed with SEO in a matter of days.

First off, the course will compare between featured snippets vs. rich snippets, after which you will get to learn about the secret ranking factor. The course will also show you how to write headings to influence intent match, so that your site can be amongst the first few to show up in a search.

Once you get to discover how to boost SEO rankings with HTML tags, you will move onto create your own microformats code. Provisions have also been made through this course to show you how to make Google create HTML automatically.

Why consider 1Training?

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects, online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility make it a superior learning method.

1Training offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, TOTUM Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

Learning outcomes

  • Compare between featured snippets vs. rich snippets
  • Learn about the secret ranking factor
  • Identify how to write headings to influence intent match
  • Discover how to boost SEO rankings with HTML tags
  • Create your own microformats code
  • Examine how to make Google create Microdata HTML automatically

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Who is this course aimed at?

  • This course is most ideal for individuals aspiring to get into or make progress in the marketing, administrative or related industries.
  • Business students, managers, directors, entrepreneurs and business owners might also benefit from this course program

Entry Requirements

  • You must be 16 years of age or more
  • You should have a basic understanding of numeracy, English language and ICT

Method of assessment

  • At the end of this program, learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically, so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.


Those who successfully complete the exam will be awarded the Certificate in Google SEO – Advanced

Awarding body

The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.

Progression and career path

With this certificate in your resume, you are sure to improve your eligibility for a range of jobs in the corporate world. This certificate will also pave way for your career progression by putting you in line to demand for a higher pay or job promotion from your employer. Below mentioned are some of the jobs this certificate will help you land, along with the average UK salary per annum according to,

  • Marketing manager – £35,385 per annum
  • Marketing executive – £26,002 per annum
  • General manager – £39,008 per annum
  • Small business operator – £27,000 per annum

Other benefits

  • Written and designed by the industry’s finest experts with over 15 years of experience
  • Repeat and revise all your lectures and enjoy a personalised learning experience
  • Gain access to quality video tutorials
  • Unlimited 12 months access from anywhere, anytime
  • Save time and money on travel
  • Learn at your convenience and leisure
  • Eligible for a TOTUM discount card
  • Free Career Support Service
  • 25% Discount on personal Statement and covering letter writing service

PLEASE NOTE: We do not provide any software with this course.

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

Course Curriculum Total Units : 9
1.1 Course Introduction
1.2 Featured Snippets vs. Rich Snippets
2.1 Intent Match: The Secret Ranking Factor
2.2 Writing Headlines to Influence Intent Match
3.1 Boosting SEO Rankings with HTML Tags
3.2 Microdata HTML: Have it Create by Google Automatically
3.3 How Long Do Rich Snippets Take to Show Up?
4.1 Schema and HTML Microformats Syntax
4.2 Creating Your Own Microformats Code
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