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Google Analytics Advanced Training

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Do you need to get to grips with Google Analytics?

Course Description:

This course has been designed to give new and intermediate Google Analytics users – or anyone using the tool day-to-day – the opportunity to gain practical knowledge in what this system can really offer. We introduce some of the fundamentals of web analytics, the Google Analytics interface, and the key reports.

Our online courses offer you the opportunity to study 24/7 wherever you are in the world. These intensive on line courses are open to anyone with an interest in the topic and give you access to world-class learning led by IAP.

What are the requirements?

  • You must be 16 or over
  • You should have a basic understanding of English and basic IT knowledge
  • You will need a computer or tablet with internet connection or access to one)

What skills will I gain?

  • Learn to set up a basic Google Analytics account
  • Navigate the interface of Google Analytics faultlessly
  • Understand the key components of Google Analytics
  • Gain practical knowledge of search engine optimisation
  • Get to know the additional features of Google analytics
  • Discover how to use enhanced eCommerce reports in Google Analytics
  • Gain solid, valuable Google Analytics skills that will help you achieve more and go further

What is the target audience?

  • Job hunters & School leavers
  • College or University student & graduates
  • Digital marketing assistants or executives
  • Digital marketers or Marketing executives
  • New or Temporary staff
  • Digital marketing manager or Analyst
  • Office clerk or Marketing assistant
  • Business professionals
  • Office supervisor or team leader
  • Marketing managers & Business development managers

How will I be assessed?

  • At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

What Certification am I going to receive?

If you pass the exam successfully then you will be awarded a Google Analytics Advanced Training Certificate.

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

Upon the successful completion of the course, you will be awarded the “Certificate in Google Analytics Advanced Training”.


Upon the successful completion of the course, you will be awarded the “Certificate in Google Analytics Advanced Training”.


Course Curriculum Total Units : 9
1. Introduction to Google Analytics
Introduction to Google Analytics
2. Navigating the Interface of Google Analytics
Navigating the Interface of Google Analytics.
3. Audience & Acquisition Reports
Audience & Acquisition Reports
4. Social Reports and SEO
Social Reports and SEO
5. Tracking's and Reports
Tracking’s and Reports
6. Additional Features of Google Analytics
Additional Features of Google Analytics
Mock Exam
Mock Exam: Google Analytics Advanced Training
Final Exam
Exam: Google Analytics Advanced Training
Certificate Download Guide
Certificate Download Guide
WhatsApp chat