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Facebook Ads – The Ultimate Marketing Blueprint

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138 STUDENTS
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Overview

One of the most effective forms of online advertising currently is Facebook advertising, as almost everyone in the modern world has a Facebook account and it is a great way to reach out to new customers and to keep the existing ones updated on the company’s operations and promotions. Therefore, knowing the art of Facebook advertising is crucial for a prosperous marketing career and this course has been developed to do just that. This course in Facebook Ads – The Ultimate Marketing Blueprint will expose you to both the essentials and advanced aspects of Facebook advertising to show you how to market your product or services to customers through the platform.

Starting off with the benefits and cons of Facebook advertising, this course will guide you on how to install and use the Facebook Pixel. You will then move onto learn about campaign hierarchy and its objectives to understand why it is trending in Facebook advertising.

The audience insights tool, advanced Facebook targeting strategy and scaling Facebook Ads will then be taught throughout this course program, after which you will come to familiarise with the secret hack to unlock more detailed targeting.

Why consider 1Training?

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects, online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility make it a superior learning method.

1Training offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, TOTUM Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

Learning outcomes

  • Understand how to install and use the Facebook Pixel
  • Learn about campaign hierarchy and campaign objectives
  • Explore the audience insights tool
  • Delve into the advanced Facebook targeting strategy
  • Familiarise with the secret hack to unlock more detailed targeting
  • Identify how to scale Facebook Ads

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Who is this course aimed at?

  • Individuals wishing to establish a career in marketing, social media management or administration
  • Marketers, general managers, administrative executives and small business owners who would like to know more about advertising through Facebook

Entry Requirements

  •   You must be 16 years of age or more
  •   You should have a basic understanding of numeracy, English language and ICT

Method of assessment

  • At the end of this program, learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically, so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

Certification

Those who successfully complete the exam will be awarded the Certificate in Facebook Ads – The Ultimate Marketing Blueprint

Awarding body

The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.

Progression and career path

This certificate will enhance your eligibility for a range of jobs in the marketing industry. You can also use this certificate to expand your education in the area or to demand for a higher pay or job promotion from your employer to make significant progress in your current career. Below listed are some of the jobs this certificate will help you in, along with the average UK salary per annum according to https://www.payscale.com,

  • Social media manager – £31,330 per annum
  • Marketing manager – £35,385 per annum
  • Marketing executive – £26,002 per annum
  • General manager – £39,008 per annum
  • Small business operator – £27,000 per annum

Other benefits

  • Written and designed by the industry’s finest experts with over 15 years of experience
  • Repeat and revise all your lectures and enjoy a personalised learning experience
  • Gain access to quality video tutorials
  • Unlimited 12 months access from anywhere, anytime
  • Save time and money on travel
  • Learn at your convenience and leisure
  • Eligible for a TOTUM discount card
  • Free Career Support Service
  • 25% Discount on personal Statement and covering letter writing service

PLEASE NOTE: We do not provide any software with this course.

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

Course Curriculum Total Units : 25
1: Facebook Ads Blueprint Introduction
1.1 Facebook Ads Intro
1.2 Facebook Pixel
1.3 How to Use the Facebook Pixel
1.4 How to Install Facebook Pixels
2: Facebook Ads Manager Foundations
2.1 Campaign Hierarchy
2.2 Campaign Objectives
2.3 Ads Manager Overview
3: Facebook Audiences Foundations
3.1 Audience Insights Tool
3.2 Facebook Audiences Micro Split Testing
3.3 Facebook Audiences Walkthrough
3.4 Secret Hack to Unlock More Detailed Targeting
3.5 Advanced Facebook Targeting Strategy
3.6 How to Create Facebook Retargeting Campaigns
4: Facebook Ads Competitive Analysis
4.1 How to Find Winning Ads
4.2 How to Spy on Competitors Ads
4.3 Get Access to Competitors Facebook Ads
5: Facebook Ads Creation Foundations
5.1 How to Create a Facebook Ad
5.2 How to Create a Carousel Facebook Ad
5.3 How to Create Single Image Facebook Ads
5.4 How to Create Facebook Lead Ads
5.5 Facebook Ads Placement and Targeting
6: Facebook Ads Marketing - Advanced Training
6.1 Advanced Facebook Strategy (More leads+sales)
6.2 Facebook Campaign Level Optimisation
6.3 How to Scale Facebook Ads
6.4 Facebook Ads for Ecommerce
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