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Essentials of Marketing Research - Level 5

5( 3 REVIEWS )
144 STUDENTS
ACCREDITED BY

Overview

If you wish to learn about market research and the different ways organisations can approach market research, here’s an excellent course for you. Essentials of Marketing Research Level 5 is designed to teach individuals how to acquire valuable information and based on your findings to make important decisions. You will be introduced to the process of market research, scaling and measurement and the different forms of scaling. Learn to analyse your own marketing strategies and competitor marketing strategies and become a master of data-driven research.

The Essentials of Marketing Research Level 5 will provide the foundation you need to advance in your current role or explore new and potential opportunities. There are key topics discussed in this course such as how to obtain information for market research, the data collection process, and preparation and analysis.

The Essentials of Marketing Research Level 5 course offers essential information and clear descriptions on data analysis methods used in market research to derive the best outcome. This is a CPD accredited course that will demonstrate to potential employers your dedication to continuous learning, and the chance to excel in the field.

 

Why You Should Consider Taking this Course at 1Training?

1Training is a leading online provider for several accrediting bodies, and provides learners the opportunity to take this exclusive Course awarded by CPD.  At 1Training, we give our fullest attention to our learners’ needs and ensure they have the necessary information required to proceed with the training.

Learners who register will be given excellent support, discounts for future purchases and be eligible for a TOTUM Discount card and Student ID card with amazing offers and access to retail stores, the library, cinemas, gym memberships and their favourite restaurants.

 

Learning Outcomes

  • Learn how to prepare, conduct and analyse data
  • Know how to analyse your competitor’s marketing research
  • Gain insight into the psyche of consumers
  • Learn the fundamentals of marketing research
  • Analyse existing marketing strategies in order to improve them
  • Earn a recognised qualification to help pursue new job opportunities

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

  • Learners should be over the age of 16, and have a basic understanding of English, ICT and numeracy.
  • A Level 4 or above qualification is desired
  • A sound educational background is recommended

This course is recommended for,

  • Business Professionals
  • Marketing Analysts
  • Data Analysts
  • Market Researchers

In order to qualify in the course ‘Essentials of Marketing Research Level 5’ successfully, learners will take an online test with each module being rounded off with multiple-choice questions. This online test is marked automatically, so you will receive an instant grade and know whether you have passed the course.

Upon the successful completion of the course, you will be awarded the “Certificate in Essentials of Marketing Research – Level 5”.

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lessons at any time.

 

Awarding Bodies

CPD is a leading awarding body in the United Kingdom that meets an excellent standard of high quality education. CPD is committed towards the enhancement of proficiency and personal skills in order to develop learners’ skills and abilities. CPD ensures that both practical and academic qualifications assist individuals to re-skill or up-skill and maintain a competitive advantage in their chosen industry.

 

Career Path & Progression

The Certificate in Essentials of Marketing Research Level 5 will improve your candidature for a number of jobs in marketing research and data analytics.  You can study more courses in the same field and enhance your academic expertise in research-based marketing strategies, and add this as a skillset on your resume. Your skills will be recognised by potential employers and you have the opportunity to land a well-paying job in the industry. Given below are job titles you can compete for, along with the average UK salary per annum according to https://www.glassdoor.com.

  • Business Professional – £90,000 (Approximately)
  • Marketing Analyst – £75,000 (Approximately)
  • Data Analyst – £75,000 (Approximately)
  • Marketing Researcher – £78,000 (Approximately)
  • Learners should be over the age of 16, and have a basic understanding of English, ICT and numeracy.
  • A Level 4 or above qualification is desired
  • A sound educational background is recommended

This course is recommended for,

  • Business Professionals
  • Marketing Analysts
  • Data Analysts
  • Market Researchers

In order to qualify in the course ‘Essentials of Marketing Research Level 5’ successfully, learners will take an online test with each module being rounded off with multiple-choice questions. This online test is marked automatically, so you will receive an instant grade and know whether you have passed the course.

Upon the successful completion of the course, you will be awarded the “Certificate in Essentials of Marketing Research – Level 5”.

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lessons at any time.

 

Awarding Bodies

CPD is a leading awarding body in the United Kingdom that meets an excellent standard of high quality education. CPD is committed towards the enhancement of proficiency and personal skills in order to develop learners’ skills and abilities. CPD ensures that both practical and academic qualifications assist individuals to re-skill or up-skill and maintain a competitive advantage in their chosen industry.

 

Career Path & Progression

The Certificate in Essentials of Marketing Research Level 5 will improve your candidature for a number of jobs in marketing research and data analytics.  You can study more courses in the same field and enhance your academic expertise in research-based marketing strategies, and add this as a skillset on your resume. Your skills will be recognised by potential employers and you have the opportunity to land a well-paying job in the industry. Given below are job titles you can compete for, along with the average UK salary per annum according to https://www.glassdoor.com.

  • Business Professional – £90,000 (Approximately)
  • Marketing Analyst – £75,000 (Approximately)
  • Data Analyst – £75,000 (Approximately)
  • Marketing Researcher – £78,000 (Approximately)
Course Curriculum Total Units : 19
1. Introduction To Marketing Research: Scientific Research Approach And Problem Definition
Introduction To Marketing Research: Scientific Research Approach And Problem Definition
Exercise File: Introduction To Marketing Research: Scientific Research Approach And Problem Definition
2. Exploratory Research Design
Exploratory Research Design
Exercise File: Exploratory Research Design
3. Conclusive Research Design
Conclusive Research Design
Exercise File: Conclusive Research Design
4. Sampling
Sampling
Exercise File: Sampling
5. Measurement And Scaling
Measurement And Scaling
Exercise File: Measurement And Scaling
6. Questionnaire Design
Questionnaire Design
Exercise File: Questionnaire Design
7. Data Preparation And Preliminary Data Analysis
Data Preparation And Preliminary Data Analysis
Exercise File: Data Preparation And Preliminary Data Analysis
8. Report Preparation And Presentation
Report Preparation And Presentation
Exercise File: Report Preparation And Presentation
Mock Exam
Mock Exam : Essentials of Marketing Research – Level 5
Final Exam
Final Exam : Essentials of Marketing Research – Level 5
Certificate Download Guide
Certificate Download Guide
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