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Diploma in Strategic Marketing Management at QLS Level 3 Certification

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Diploma in Strategic Marketing Management at QLS Level 3 Certification

Overview

The influence of marketing for the success of an organisation is well known and cannot be emphasised more. No matter how great of a product or service you innovate, effective marketing is what determines the success of it, which is why organisations go to great extent to establish a powerful marketing presence. If you love to be hailed as a successful marketing professional, you might have to consider taking this Diploma in Strategic Marketing Management at QLS Level 3.

Designed for beginners and professionals alike, this course combines extraordinary examples with theory to ensure that you gain the maximum out of this learning program. You will be taught in and out about the concept of marketing and its importance in achieving the organisational objectives.

To market a product, a marketer has to have a good knowledge of the products to be marketed. Therefore, this course will enlighten you about the products that can be marketed, in addition to an insight into the different marketing roles, tools and techniques. The other topics that is set to be covered are product positioning, marketing mix, branding, product management and marketing communications

The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes. This means that Global Edulink* has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Quality Licence Scheme, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been designed by Global Edulink* to meet specific learners’ and/or emregulatedployers’ requirements which cannot be satisfied through current qualifications. Quality Licence Scheme endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. We will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

*1Training is an approved reselling partner for Quality Licence Scheme courses under Global Edulink

Why consider 1Training?

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility makes it a superior learning method.

1Training offers the most convenient path to gain skills and training that will give you the opportunity to put into practice your knowledge and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, Nus Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

Learning outcomes

  • Delve into the concept of marketing and how important it is in achieving the organsational objectives
  • Explore the products that can be marketed
  • Discover the different marketing roles, tools and techniques
  • Understand how segmentation can further ease the role of marketing
  • Learn how to target segments in an effective manner in your marketing efforts
  • Cover topics such as product positioning, marketing mix, branding, product management and marketing communications
  • Expand traditional marketing boundaries and take on modern marketing strategies

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Key Features

Endorsed by Quality Licence Scheme

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

  • You must be 16 years of age or more
  • You should have a basic understanding of numeracy, English language and ICT
  • A qualification at level 2 or above in any discipline.

Talking in and out about strategic marketing management and how to take on effective marketing strategies across organisations, this course is most suitable for individuals dreaming of a career in marketing. Professionals wishing to take a step further in their marketing careers will also learn a lot from this course.

This online course is assignment-based with learners being assessed upon the submission of a series of assignments. Once you successfully submit the assignments, students will gain a professional qualification. The assignments must be submitted to the instructor through the online learning portal. The assignments will be reviewed and evaluated, with feedback provided to the student on how well they have fared.

Please Note: Additionally, a total of £49 is charged for the assessment and certificate, and you need to pay that when submitting your assessments only (It is not required to pay initially upon registering). This payment can be made in 02 installments.

Those who successfully complete the course will be issued the Diploma in Strategic Marketing Management at QLS Level 3 by the Quality Licence Scheme.

Course Code QLS-05095

Endorsed by

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.

The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through our awarding organisations we have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. We are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Our knowledge and experience of working within the awarding sector  enables us to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.

Progression and career path

On the successful completion of this course, you will walk away with a set of knowledge and skills that will ensure you gain prominence within the marketing world. The course program will also help you further your studies in strategic marketing to either progress in your career or to claim a rewarding employment in the industry. Listed below are some of the jobs this certificate will help you land, along with the average UK salary per annum according to PayScale,

  • Marketing Coordinator – (average UK yearly salary: £21,958 )
  • Strategy Manager – (average UK yearly salary: £50,618)
  • Marketing Manager – (average UK yearly salary: £32,917)
  • Business Manager – (average UK yearly salary: £34,267)
  • Business Development Manager – (average UK yearly salary: £34,116 )

Other benefits

  • Written and designed by the industry’s finest experts with over 15 years of experience
  • Repeat and revise all your lectures and enjoy a personalised learning experience
  • Unlimited 12 months access from anywhere, anytime
  • Excellent Tutor Support Service (Monday to Friday)
  • Save time and money on travel
  • Learn at your convenience and leisure
  • Quizzes, tests mock exams, practice exams to ensure you are 100% ready
  • Eligible for a TOTUM discount card
  • You must be 16 years of age or more
  • You should have a basic understanding of numeracy, English language and ICT
  • A qualification at level 2 or above in any discipline.

Talking in and out about strategic marketing management and how to take on effective marketing strategies across organisations, this course is most suitable for individuals dreaming of a career in marketing. Professionals wishing to take a step further in their marketing careers will also learn a lot from this course.

This online course is assignment-based with learners being assessed upon the submission of a series of assignments. Once you successfully submit the assignments, students will gain a professional qualification. The assignments must be submitted to the instructor through the online learning portal. The assignments will be reviewed and evaluated, with feedback provided to the student on how well they have fared.

Please Note: Additionally, a total of £49 is charged for the assessment and certificate, and you need to pay that when submitting your assessments only (It is not required to pay initially upon registering). This payment can be made in 02 installments.

Those who successfully complete the course will be issued the Diploma in Strategic Marketing Management at QLS Level 3 by the Quality Licence Scheme.

Course Code QLS-05095

Endorsed by

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.

The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through our awarding organisations we have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. We are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Our knowledge and experience of working within the awarding sector  enables us to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.

Progression and career path

On the successful completion of this course, you will walk away with a set of knowledge and skills that will ensure you gain prominence within the marketing world. The course program will also help you further your studies in strategic marketing to either progress in your career or to claim a rewarding employment in the industry. Listed below are some of the jobs this certificate will help you land, along with the average UK salary per annum according to https://www.payscale.com,

  • Marketing Coordinator – (average UK yearly salary: £21,958 )
  • Strategy Manager – (average UK yearly salary: £50,618)
  • Marketing Manager – (average UK yearly salary: £32,917)
  • Business Manager – (average UK yearly salary: £34,267)
  • Business Development Manager – (average UK yearly salary: £34,116 )

Other benefits

  • Written and designed by the industry’s finest experts with over 15 years of experience
  • Repeat and revise all your lectures and enjoy a personalised learning experience
  • Unlimited 12 months access from anywhere, anytime
  • Excellent Tutor Support Service (Monday to Friday)
  • Save time and money on travel
  • Learn at your convenience and leisure
  • Quizzes, tests mock exams, practice exams to ensure you are 100% ready
  • Eligible for a TOTUM discount card
Course Curriculum Total Units : 15
1: Understand What Marketing is
Understand What Marketing is
2: Learn Marketing Concept
Learn Marketing Concept
3: What Products Can be Marketed
What Products Can be Marketed
☑ Assignment
Assignment Brief I – Diploma in Strategic Marketing Management at QLS Level 3
☑ Submit Your Assignment
4: Different Marketing Roles
Different Marketing Roles
5: What is Segmentation
What is Segmentation
6: Targeting Segments
Targeting Segments
☑ Assignment
☑ Submit Your Assignment
7: Product Positioning
Product Positioning
8: Branding Your Product
Branding Your Product
9: Understand The Marketing Mix
Understand The Marketing Mix
☑ Assignment
Assignment Brief III – Diploma in Strategic Marketing Management at QLS Level 3
☑ Submit Your Assignment
10: What is Product Management
What is Product Management
11: Marketing Communications
Marketing Communications
12: Expand Traditional Marketing Boundaries
Expand Traditional Marketing Boundaries
☑ Assignment
Assignment Brief IV – Diploma in Strategic Marketing Management at QLS Level 3
☑ Submit Your Assignment
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