Diploma in Strategic Marketing Management - Level 3 Certification

Overview

The influence of marketing for the success of an organisation is well known and cannot be emphasised more. No matter how great of a product or service you innovate, effective marketing is what determines the success of it, which is why organisations go to great extent to establish a powerful marketing presence. If you love to be hailed as a successful marketing professional, you might have to consider taking this Diploma in Strategic Marketing Management – Level 3 Certification.

Designed for beginners and professionals alike, this course combines extraordinary examples with theory to ensure that you gain the maximum out of this learning program. You will be taught in and out about the concept of marketing and its importance in achieving the organisational objectives.

To market a product, a marketer has to have a good knowledge of the products to be marketed. Therefore, this course will enlighten you about the products that can be marketed, in addition to an insight into the different marketing roles, tools and techniques. The other topics that is set to be covered are product positioning, marketing mix, branding, product management and marketing communications

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that 1Training has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 1 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been designed by 1Training to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

*1Training is an approved reselling partner for ABC Awards courses under Global Edulink

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales

Why consider 1Training?

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects, online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility make it a superior learning method.

1Training offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, TOTUM Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

Learning outcomes

• Delve into the concept of marketing and how important it is in achieving the organsational objectives
• Explore the products that can be marketed
• Discover the different marketing roles, tools and techniques
• Understand how segmentation can further ease the role of marketing
• Learn how to target segments in an effective manner in your marketing efforts
• Cover topics such as product positioning, marketing mix, branding, product management and marketing communications
• Expand traditional marketing boundaries and take on modern marketing strategies

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.