Digital Marketing is a huge industry today. Working as a Digital Marketing Executive means a lot of room for progression and a good salary. Your main duties will include things like: designing marketing campaigns, using search engine optimisation, creating content or developing market research surveys. This course covers the subject in depth, so that upon successful completion you will be fully prepared for work.
Our learning material is available to students 24/7 anywhere in the world, so it’s extremely convenient. These intensive online courses are open to everyone, as long as you have an interest in the topic! We provide world-class learning led by IAP, so you can be assured that the material is high quality, accurate and up-to-date.
If you pass the exam successfully then you will be awarded a Digital Marketing and Advertising Certificate.
With this diploma, you are able to fulfil various roles, such as:
Introduction | |||
Introduction | |||
Exercise Files: Digital Marketing | |||
1. Digital Marketing Strategy | |||
The importance of defining three strategies | |||
Building a business strategy | |||
Building a brand strategy | |||
Building a marketing strategy | |||
2. Exploring Digital Marketing | |||
Definitions and terminology | |||
Components of digital marketing | |||
The digital marketing landscape | |||
3. Starting with the Website | |||
What makes a website effective? | |||
Choosing a domain name | |||
Selecting a designer or developer | |||
Building a site yourself | |||
Making your website convert | |||
Creating engaging web copy | |||
Choosing responsive design | |||
Installing Google Tag Manager | |||
4. Foundations of Analytics | |||
Introduction to measuring data | |||
How online analytics work | |||
Using goal and event tracking | |||
Looking at a conversion funnel | |||
Defining your key performance indicators (KPIs) | |||
A look at attribution models | |||
5. Search Engine Optimization | |||
How SEO works | |||
Essential optimization techniques | |||
Conducting keyword research | |||
Crafting a content strategy | |||
Leveraging local SEO | |||
Choosing to hire a professional | |||
6. Search and Display Marketing | |||
Introduction to search and display | |||
Launch text search ads | |||
Launch display search ads | |||
Deciding to use remarketing | |||
Succeeding at search and display marketing | |||
7. Social Media Marketing | |||
Building a social media marketing plan | |||
Who`s using social media? | |||
8. Facebook | |||
Build my Facebook page | |||
Building Your Audience | |||
Facebook Post and Integrating with Audience | |||
Promoting the Business on Facebook | |||
Advance features and managing page | |||
9. Twitter | |||
Introduction to Twitter | |||
Connecting & Twitting | |||
Advertising on Twitter | |||
10. Youtube | |||
Introduction to YouTube | |||
Marketing on YouTube | |||
Working with YouTube Channel | |||
Advertising on YouTube | |||
11. LinkedIn | |||
Introduction to LinkedIn | |||
Finding and Engaging with your Audience | |||
Create and Marketing with Your Company LinkedIn Page | |||
Recruitment with LinkedIn | |||
12. Pinterest | |||
Create a Pinterest Business Account | |||
Improving Pinterest Presense | |||
Analyse the Performance of Pinterest | |||
13. Video Marketing | |||
The impact of video marketing | |||
Getting started with video marketing | |||
Creating compelling content | |||
Promoting videos on YouTube | |||
Meaningful video marketing metrics | |||
14. Email Marketing | |||
Understanding email marketing | |||
Creating an email marketing plan | |||
Tools to launch successful campaigns | |||
Measuring the success of email | |||
15. Content Marketing | |||
What is content marketing? | |||
Creating a content planning model | |||
Setting up a blog | |||
16. Mobile Marketing | |||
The mobile marketing landscape | |||
Mobile applications | |||
17. Expanding Your Digital Marketing Skills | |||
Running A/B marketing tests | |||
A look into affiliate marketing | |||
Mock Exam | |||
Mock Exam : Digital Marketing and Advertising | |||
Final Exam | |||
Exam : Digital Marketing and Advertising |