Digital Marketing and Advertising

Do you have creative talent? Would you like to work in a growing industry? Perhaps you want a change of career?

Course Description:

Digital Marketing is a huge industry today. Working as a Digital Marketing Executive means a lot of room for progression and a good salary. Your main duties will include things like: designing marketing campaigns, using search engine optimisation, creating content or developing market research surveys. This course covers the subject in depth, so that upon successful completion you will be fully prepared for work.

Our learning material is available to students 24/7 anywhere in the world, so it’s extremely convenient. These intensive online courses are open to everyone, as long as you have an interest in the topic! We provide world-class learning led by IAP, so you can be assured that the material is high quality, accurate and up-to-date.

What are the requirements?

• You must be 16 or over
• You should have a basic understanding of English and basic IT knowledge
• You will need a computer or tablet with internet connection (or access to one)

What will I study?

• Study Digital Marketing strategies
• Understand search engine optimisation
• Study the terminology and components of digital marketing
• In depth analysis of the website
• Explore the fundamentals of analytics
• How to succeed with search and display marketing
• Social Media marketing – including a module on each of the major social media platforms
• Understand affiliate marketing and running A/B marketing tests

What is the target audience?

• Job hunters & School leavers
• College or University student & graduates
• Anyone hoping to work in the Digital Marketing or Advertising industry
• Those who need to develop skills in the Digital Marketing or Advertising industry

How will I be assessed?

• At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
• Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

What Certification am I going to receive?

If you pass the exam successfully then you will be awarded a Digital Marketing and Advertising Certificate.

What careers can I get with this qualification?

With this diploma, you are able to fulfil various roles, such as:

• Digital Marketing Executive
• Social Media Executive
• Marketing Researcher
• Email Marketer
• Market Research Assistant
• Digital Brand Manager