Do you have creative talent? Would you like to work in a growing industry? Perhaps you want a change of career?
Course Description:
Digital Marketing is a huge industry today. Working as a Digital Marketing Executive means a lot of room for progression and a good salary. Your main duties will include things like: designing marketing campaigns, using search engine optimisation, creating content or developing market research surveys. This course covers the subject in depth, so that upon successful completion you will be fully prepared for work.
Our learning material is available to students 24/7 anywhere in the world, so it’s extremely convenient. These intensive online courses are open to everyone, as long as you have an interest in the topic! We provide world-class learning led by IAP, so you can be assured that the material is high quality, accurate and up-to-date.
What are the requirements?
- You must be 16 or over
- You should have a basic understanding of English, Maths and ICT
- You will need a computer or tablet with internet connection (or access to one)
What will I study?
- Study Digital Marketing strategies
- Understand search engine optimisation
- Study the terminology and components of digital marketing
- In depth analysis of the website
- Explore the fundamentals of analytics
- How to succeed with search and display marketing
- Social Media marketing – including a module on each of the major social media platforms
- Understand affiliate marketing and running A/B marketing tests
What is the target audience?
- Job hunters & School leavers
- College or University student & graduates
- Anyone hoping to work in the Digital Marketing or Advertising industry
- Those who need to develop skills in the Digital Marketing or Advertising industry
How will I be assessed?
- At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
- Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.
What Certification am I going to receive?
If you pass the exam successfully then you will be awarded a Digital Marketing and Advertising Certificate.
What careers can I get with this qualification?
With this diploma, you are able to fulfil various roles, such as:
- Digital Marketing Executive
- Social Media Executive
- Marketing Researcher
- Email Marketer
- Market Research Assistant
- Digital Brand Manager
Course Curriculum
| Introduction | |||
| Introduction | 00:00:00 | ||
| Exercise Files: Digital Marketing | 00:00:00 | ||
| 1. Digital Marketing Strategy | |||
| The importance of defining three strategies | 00:00:00 | ||
| Building a business strategy | 00:00:00 | ||
| Building a brand strategy | 00:00:00 | ||
| Building a marketing strategy | 00:00:00 | ||
| 2. Exploring Digital Marketing | |||
| Definitions and terminology | 00:00:00 | ||
| Components of digital marketing | 00:00:00 | ||
| The digital marketing landscape | 00:00:00 | ||
| 3. Starting with the Website | |||
| What makes a website effective? | 00:00:00 | ||
| Choosing a domain name | 00:00:00 | ||
| Selecting a designer or developer | 00:00:00 | ||
| Building a site yourself | 00:00:00 | ||
| Making your website convert | 00:00:00 | ||
| Creating engaging web copy | 00:00:00 | ||
| Choosing responsive design | 00:00:00 | ||
| Installing Google Tag Manager | 00:00:00 | ||
| 4. Foundations of Analytics | |||
| Introduction to measuring data | 00:00:00 | ||
| How online analytics work | 00:00:00 | ||
| Using goal and event tracking | 00:00:00 | ||
| Looking at a conversion funnel | 00:00:00 | ||
| Defining your key performance indicators (KPIs) | 00:00:00 | ||
| A look at attribution models | 00:00:00 | ||
| 5. Search Engine Optimization | |||
| How SEO works | 00:00:00 | ||
| Essential optimization techniques | 00:00:00 | ||
| Conducting keyword research | 00:00:00 | ||
| Crafting a content strategy | 00:00:00 | ||
| Leveraging local SEO | 00:00:00 | ||
| Choosing to hire a professional | 00:00:00 | ||
| 6. Search and Display Marketing | |||
| Introduction to search and display | 00:00:00 | ||
| Launch text search ads | 00:00:00 | ||
| Launch display search ads | 00:00:00 | ||
| Deciding to use remarketing | 00:00:00 | ||
| Succeeding at search and display marketing | 00:00:00 | ||
| 7. Social Media Marketing | |||
| Building a social media marketing plan | 00:00:00 | ||
| Who`s using social media? | 00:00:00 | ||
| 8. Facebook | |||
| Build my Facebook page | 00:28:00 | ||
| Building Your Audience | 00:32:00 | ||
| Facebook Post and Integrating with Audience | 00:20:00 | ||
| Promoting the Business on Facebook | 00:50:00 | ||
| Advance features and managing page | 00:22:00 | ||
| 9. Twitter | |||
| Introduction to Twitter | 00:21:00 | ||
| Connecting & Twitting | 00:36:00 | ||
| Advertising on Twitter | 00:39:00 | ||
| 10. Youtube | |||
| Introduction to YouTube | 00:15:00 | ||
| Marketing on YouTube | 00:27:00 | ||
| Working with YouTube Channel | 00:28:00 | ||
| Advertising on YouTube | 00:37:00 | ||
| 11. LinkedIn | |||
| Introduction to LinkedIn | 00:05:00 | ||
| Finding and Engaging with your Audience | 00:34:00 | ||
| Create and Marketing with Your Company LinkedIn Page | 00:42:00 | ||
| Recruitment with LinkedIn | 00:05:00 | ||
| 12. Pinterest | |||
| Create a Pinterest Business Account | 00:24:00 | ||
| Improving Pinterest Presense | 00:39:00 | ||
| Analyse the Performance of Pinterest | 00:06:00 | ||
| 13. Video Marketing | |||
| The impact of video marketing | 00:00:00 | ||
| Getting started with video marketing | 00:00:00 | ||
| Creating compelling content | 00:00:00 | ||
| Promoting videos on YouTube | 00:00:00 | ||
| Meaningful video marketing metrics | 00:00:00 | ||
| 14. Email Marketing | |||
| Understanding email marketing | 00:00:00 | ||
| Creating an email marketing plan | 00:00:00 | ||
| Tools to launch successful campaigns | 00:00:00 | ||
| Measuring the success of email | 00:00:00 | ||
| 15. Content Marketing | |||
| What is content marketing? | 00:00:00 | ||
| Creating a content planning model | 00:00:00 | ||
| Setting up a blog | 00:00:00 | ||
| 16. Mobile Marketing | |||
| The mobile marketing landscape | 00:00:00 | ||
| Mobile applications | 00:00:00 | ||
| 17. Expanding Your Digital Marketing Skills | |||
| Running A/B marketing tests | 00:00:00 | ||
| A look into affiliate marketing | 00:00:00 | ||
| Mock Exam | |||
| Mock Exam: Digital Marketing | 00:20:00 | ||
| Final Exam | |||
| Final Exam: Digital Marketing | 00:20:00 | ||
Related Courses
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Diploma in Sales Planning - Level 3
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Social Media Marketing - Advanced
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