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Do you have creative talent? Would you like to work in a growing industry? Perhaps you want a change of career?

Course Description:

Digital Marketing is a huge industry today. Working as a Digital Marketing Executive means a lot of room for progression and a good salary. Your main duties will include things like: designing marketing campaigns, using search engine optimisation, creating content or developing market research surveys. This course covers the subject in depth, so that upon successful completion you will be fully prepared for work.

Our learning material is available to students 24/7 anywhere in the world, so it’s extremely convenient. These intensive online courses are open to everyone, as long as you have an interest in the topic! We provide world-class learning led by IAP, so you can be assured that the material is high quality, accurate and up-to-date.

What are the requirements?

  • You must be 16 or over
  • You should have a basic understanding of English and basic IT knowledge
  • You will need a computer or tablet with internet connection (or access to one)

What will I study?

  • Study Digital Marketing strategies
  • Understand search engine optimisation
  • Study the terminology and components of digital marketing
  • In depth analysis of the website
  • Explore the fundamentals of analytics
  • How to succeed with search and display marketing
  • Social Media marketing – including a module on each of the major social media platforms
  • Understand affiliate marketing and running A/B marketing tests

What is the target audience?

  • Job hunters & School leavers
  • College or University student & graduates
  • Anyone hoping to work in the Digital Marketing or Advertising industry
  • Those who need to develop skills in the Digital Marketing or Advertising industry

How will I be assessed?

  • At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

What Certification am I going to receive?

If you pass the exam successfully then you will be awarded a Digital Marketing and Advertising Certificate.

What careers can I get with this qualification?

With this diploma, you are able to fulfil various roles, such as:

  • Digital Marketing Executive
  • Social Media Executive
  • Marketing Researcher
  • Email Marketer
  • Market Research Assistant
  • Digital Brand Manager

Course Curriculum

Introduction 00:00:00
Exercise Files: Digital Marketing 00:00:00
1. Digital Marketing Strategy
The importance of defining three strategies 00:00:00
Building a business strategy 00:00:00
Building a brand strategy 00:00:00
Building a marketing strategy 00:00:00
2. Exploring Digital Marketing
Definitions and terminology 00:00:00
Components of digital marketing 00:00:00
The digital marketing landscape 00:00:00
3. Starting with the Website
What makes a website effective? 00:00:00
Choosing a domain name 00:00:00
Selecting a designer or developer 00:00:00
Building a site yourself 00:00:00
Making your website convert 00:00:00
Creating engaging web copy 00:00:00
Choosing responsive design 00:00:00
Installing Google Tag Manager 00:00:00
4. Foundations of Analytics
Introduction to measuring data 00:00:00
How online analytics work 00:00:00
Using goal and event tracking 00:00:00
Looking at a conversion funnel 00:00:00
Defining your key performance indicators (KPIs) 00:00:00
A look at attribution models 00:00:00
5. Search Engine Optimization
How SEO works 00:00:00
Essential optimization techniques 00:00:00
Conducting keyword research 00:00:00
Crafting a content strategy 00:00:00
Leveraging local SEO 00:00:00
Choosing to hire a professional 00:00:00
6. Search and Display Marketing
Introduction to search and display 00:00:00
Launch text search ads 00:00:00
Launch display search ads 00:00:00
Deciding to use remarketing 00:00:00
Succeeding at search and display marketing 00:00:00
7. Social Media Marketing
Building a social media marketing plan 00:00:00
Who`s using social media? 00:00:00
8. Facebook
Build my Facebook page 00:28:00
Building Your Audience 00:32:00
Facebook Post and Integrating with Audience 00:20:00
Promoting the Business on Facebook 00:50:00
Advance features and managing page 00:22:00
9. Twitter
Introduction to Twitter 00:21:00
Connecting & Twitting 00:36:00
Advertising on Twitter 00:39:00
10. Youtube
Introduction to YouTube 00:15:00
Marketing on YouTube 00:27:00
Working with YouTube Channel 00:28:00
Advertising on YouTube 00:37:00
11. LinkedIn
Introduction to LinkedIn 00:05:00
Finding and Engaging with your Audience 00:34:00
Create and Marketing with Your Company LinkedIn Page 00:42:00
Recruitment with LinkedIn 00:05:00
12. Pinterest
Create a Pinterest Business Account 00:24:00
Improving Pinterest Presense 00:39:00
Analyse the Performance of Pinterest 00:06:00
13. Video Marketing
The impact of video marketing 00:00:00
Getting started with video marketing 00:00:00
Creating compelling content 00:00:00
Promoting videos on YouTube 00:00:00
Meaningful video marketing metrics 00:00:00
14. Email Marketing
Understanding email marketing 00:00:00
Creating an email marketing plan 00:00:00
Tools to launch successful campaigns 00:00:00
Measuring the success of email 00:00:00
15. Content Marketing
What is content marketing? 00:00:00
Creating a content planning model 00:00:00
Setting up a blog 00:00:00
16. Mobile Marketing
The mobile marketing landscape 00:00:00
Mobile applications 00:00:00
17. Expanding Your Digital Marketing Skills
Running A/B marketing tests 00:00:00
A look into affiliate marketing 00:00:00
Mock Exam
Mock Exam : Digital Marketing and Advertising 00:40:00
Final Exam
Exam : Digital Marketing and Advertising 00:40:00

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Awarded by iAP

Awarded by iAP

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CPD Accredited

CPD Membership No: 10582

Study independently accredited and recognised CPD courses. Gain your certification today.


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Course Reviews

  • Digital Marketing and Advertising Course Online

    Digital marketing course 3

    Mostly good: accessible, straightforward to understand, but giving enough detailed info to make you think you are learning. However, sometimes more detail on "how to do it" rather than "what you have to do" would have been good. Also, three enquiries about how to access support materials (as advertised) went either unanswsered or unsatisfactorily answered. I still have not received them.
  • Diploma in Office Administration and Receptionist Skills

    I would defiantly recommend this course 5

    The course that I applied for was office administration and reception course. This course by far has given me the best knowledge and understanding, I would defiantly recommend this course to those who are looking into working or building a career in a business environment.
  • Digital Marketing and Advertising Course Online

    Average 3

    Interesting set of videos to help you understand more about digital marketing for beginners. But the module books were below standard to understand, with very little detail about topics covered. The exam was also multiple choice and require very little effort for achieving an Advanced Certificate in Digital Marketing Essentials. .