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Digital Marketing and Advertising

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Digital Marketing and Advertising
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Do you have creative talent? Would you like to work in a growing industry? Perhaps you want a change of career?

Course Description:

Digital Marketing is a huge industry today. Working as a Digital Marketing Executive means a lot of room for progression and a good salary. Your main duties will include things like: designing marketing campaigns, using search engine optimisation, creating content or developing market research surveys. This course covers the subject in depth, so that upon successful completion you will be fully prepared for work.

Our learning material is available to students 24/7 anywhere in the world, so it’s extremely convenient. These intensive online courses are open to everyone, as long as you have an interest in the topic! We provide world-class learning led by IAP, so you can be assured that the material is high quality, accurate and up-to-date.

What are the requirements?

  • You must be 16 or over
  • You should have a basic understanding of English and basic IT knowledge
  • You will need a computer or tablet with internet connection (or access to one)

What will I study?

  • Study Digital Marketing strategies
  • Understand search engine optimisation
  • Study the terminology and components of digital marketing
  • In depth analysis of the website
  • Explore the fundamentals of analytics
  • How to succeed with search and display marketing
  • Social Media marketing – including a module on each of the major social media platforms
  • Understand affiliate marketing and running A/B marketing tests

What is the target audience?

  • Job hunters & School leavers
  • College or University student & graduates
  • Anyone hoping to work in the Digital Marketing or Advertising industry
  • Those who need to develop skills in the Digital Marketing or Advertising industry

How will I be assessed?

  • At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

What Certification am I going to receive?

Learners who successfully complete the course will be awarded the Certificate for Digital Marketing and Advertising by CPD and iAP. Learners will be charged £5 for the issuance of the Certificate.

What careers can I get with this qualification?

With this diploma, you are able to fulfil various roles, such as:

  • Digital Marketing Executive
  • Social Media Executive
  • Marketing Researcher
  • Email Marketer
  • Market Research Assistant
  • Digital Brand Manager

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

Course Curriculum Total Units : 73
Introduction
Introduction
Exercise Files: Digital Marketing
1. Digital Marketing Strategy
The importance of defining three strategies
Building a business strategy
Building a brand strategy
Building a marketing strategy
2. Exploring Digital Marketing
Definitions and terminology
Components of digital marketing
The digital marketing landscape
3. Starting with the Website
What makes a website effective?
Choosing a domain name
Selecting a designer or developer
Building a site yourself
Making your website convert
Creating engaging web copy
Choosing responsive design
Installing Google Tag Manager
4. Foundations of Analytics
Introduction to measuring data
How online analytics work
Using goal and event tracking
Looking at a conversion funnel
Defining your key performance indicators (KPIs)
A look at attribution models
5. Search Engine Optimization
How SEO works
Essential optimization techniques
Conducting keyword research
Crafting a content strategy
Leveraging local SEO
Choosing to hire a professional
6. Search and Display Marketing
Introduction to search and display
Launch text search ads
Launch display search ads
Deciding to use remarketing
Succeeding at search and display marketing
7. Social Media Marketing
Building a social media marketing plan
Who`s using social media?
8. Facebook
Build my Facebook page
Building Your Audience
Facebook Post and Integrating with Audience
Promoting the Business on Facebook
Advance features and managing page
9. Twitter
Introduction to Twitter
Connecting & Twitting
Advertising on Twitter
10. Youtube
Introduction to YouTube
Marketing on YouTube
Working with YouTube Channel
Advertising on YouTube
11. LinkedIn
Introduction to LinkedIn
Finding and Engaging with your Audience
Create and Marketing with Your Company LinkedIn Page
Recruitment with LinkedIn
12. Pinterest
Create a Pinterest Business Account
Improving Pinterest Presense
Analyse the Performance of Pinterest
13. Video Marketing
The impact of video marketing
Getting started with video marketing
Creating compelling content
Promoting videos on YouTube
Meaningful video marketing metrics
14. Email Marketing
Understanding email marketing
Creating an email marketing plan
Tools to launch successful campaigns
Measuring the success of email
15. Content Marketing
What is content marketing?
Creating a content planning model
Setting up a blog
16. Mobile Marketing
The mobile marketing landscape
Mobile applications
17. Expanding Your Digital Marketing Skills
Running A/B marketing tests
A look into affiliate marketing
Mock Exam
Mock Exam : Digital Marketing and Advertising
Final Exam
Final Exam : Digital Marketing and Advertising
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