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Business Development & Sales Mastery for B2B Businesses

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Business Development & Sales Mastery for B2B Businesses


Claim mastery in B2B sales and business development by enrolling in this training course in Business Development & Sales Mastery for B2B Businesses. It is imperative on businesses to take on effective business development and sales strategies to drive their business towards the long run. Therefore, 1Training understood the importance of these two aspects and brought down this course to help you establish a successful career in business development, sales, marketing or related. With a special focus on B2B businesses, this course will act as the perfect guide in getting you familiarised with the areas of business development and sales.

First off, this course will enlighten you on the role of business development and sales in a business, irrespective of its nature. You will then get access to learning materials that will show you how to prepare a business development plan and a lead generation strategy.

The top business development strategies will then be discussed throughout this course to help you implement them appropriately in your development or sales plan. The course curriculum has also broken down the sales process to make it easier for you to understand, and all of its stages will be thoroughly explored through this comprehensive course.

Why consider 1Training?

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects, online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility make it a superior learning method.

1Training offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, TOTUM Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

Learning outcomes

  • Understand the role of business development
  • Learn how to prepare a business development plan
  • Explore the top business development strategies
  • Delve into the sales process and its 4 stages
  • Identify how to create a lead generation strategy
  • Examine the ways to overcome objections in sales
  • Explore the psychology of cold calling
  • Learn how to perform successful cold calls

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Who is this course aimed at?

  • General managers
  • Business development managers and executives
  • Marketing professionals
  • Business owners
  • Entrepreneurs
  • Business students

Entry Requirements

  •   You must be 16 years of age or more
  •   You should have a basic understanding of numeracy, English language and ICT

Method of assessment

  • At the end of this program, learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically, so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.


Those who successfully complete the exam will be awarded the Certificate in Business Development & Sales Mastery for B2B Businesses

Awarding body

The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.

Progression and career path

On completing this course, you will be eligible enough to hold employments in a range of industries. This certificate is also a great opportunity for you to expand your education in the area or to make significant progress in your current employment by demanding for a higher pay or job promotion from your employer. Below given are some of the jobs this certificate will help you land, along with the average UK salary per annum according to,

  • Business development manager – £34,521 per annum
  • Sales and marketing manager – £31,834 per annum
  • Marketing executive – £26,002 per annum
  • General manager – £39,008 per annum

Other benefits

  • Written and designed by the industry’s finest experts with over 15 years of experience
  • Repeat and revise all your lectures and enjoy a personalised learning experience
  • Gain access to quality video tutorials
  • Unlimited 12 months access from anywhere, anytime
  • Save time and money on travel
  • Learn at your convenience and leisure
  • Eligible for a TOTUM discount card
  • Free Career Support Service
  • 25% Discount on personal Statement and covering letter writing service

PLEASE NOTE: We do not provide any software with this course.

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

Course Curriculum Total Units : 47
1: Business Development Mastery Introduction
1.1 Business Development Mastery Course Introduction
1.2 The 4 Pillars of This Course
2: Business Development Foundations
2.1 What exactly is Business Development?
2.2 How to Create Your Business Development Plan
2.3 The Top Business Development Strategies
2.4 5 Stages of Market Sophistication
2.5 Understanding Organizational Hierarchy
2.6 Defining Your Ideal Customer
2.7 The Sales Process Overview
2.8 Differences between Goals, Objectives and Outcomes
2.9 How To Properly Set Goals
3: Creating Your Lead Generation Strategy
3.1 Cold Email Lead Generation System
3.2 How to Find Companies to Email
3.3 Where to Find Bulk Company Email Lists
3.4 How to Hire Email List Providers on Upwork
3.5 How to Find Leads on LinkedIn
3.6 How to Find Anyone’s Email
3.7 How Setup Your CRM for Lead Tracking
3.8 How to Write Emails That Convert
3.9 Cold Email Personalization Strategies
3.10 Email Guidelines to Follow
3.11 Best Questions to Ask With Emails
3.12 Good Prospect vs Bad Prospect
3.13 Best Email Responses
3.14 Cold Email Templates That Generate Results
3.15 How to Create a Business Email
3.16 Email Automation Walkthrough
3.17 How to Schedule Calendar Appointments
3.18 Booking Software Walkthrough
3.19 Secret Automated Email Follow Up Tool
4: The Ultimate Sales Framework BIZ DEV
4.1 The 4 Stages of a Sale
4.2 The 9 Truths of Selling
4.3 SPIN – The 4 Step Sales System
4.4 The 4 Step Sales System Questions
4.5 The 2 Types of Objections
4.6 The Secret Weapon for Objections
4.7 2 Ways to Easily Overcome Objections
4.8 Discovery Call Sales Script Walkthrough
4.9 Sales Presentation Slides Walkthrough
5: The Art and Science of Cold Calling
5.1 The Psychology of Cold Calling
5.2 4 Step Cold Calling System
5.3 Understanding the Meaning of Value
5.4 How to Create Your USP
5.5 How to Never Get Rejected
5.6 How to Effectively Work With Gatekeepers
6: Creating Your Direct Mail Strategy
6.1 The 4 Step Direct Mail Strategy
6.2 Where to Get Direct Mail Packages
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