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YouTube Marketing

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YouTube Marketing


YouTube is very popular for viewing video content and is currently the most widely used video-sharing network in the world. From sharing videos for fun to sharing videos to earn money, this platform offers users with a variety of opportunities. This platform is also a great method for marketing your business, products or services and hence, this course in YouTube Marketing has been developed to show you just how it can be done. With a main focus on marketing, this course will show you the features of YouTube that can be utilised for your marketing activities, with which you can easily improve you expertise for a lucrative career.

Aimed at both beginners and professionals alike, this course will start off by enlightening you about the SEO for YouTube. Through this you will learn how to ensure that your video ranks high in search results. Moving on, this course will delve into competitor keyword research and YouTube ranking factors to help you with common words and terms.

The other modules will sufficiently look into topics that will help you build your very own YouTube channel, get more likes, comments and views and get people to watch your videos for longer, in addition to an insight on the concept of closed captioning for SEO boost.

Why consider 1Training?

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects, online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility make it a superior learning method.

1Training offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, TOTUM Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

Learning outcomes

  • Learn about SEO for YouTube
  • Delve into competitor keyword research
  • Explore the YouTube search ranking factors
  • Understand how to get more likes, comments and views for your videos
  • Identify how to make people watch your videos for longer
  • Discover the concept of closed captioning for SEO boost
  • Examine how to build a YouTube channel

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Who is this course aimed at?

This course is most suitable for individuals wishing to step foot in or make progress in the marketing, administration or related industries

Entry Requirements

  •   You must be 16 years of age or more
  •   You should have a basic understanding of numeracy, English language and ICT

Method of assessment

  • At the end of this program, learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically, so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.


Those who successfully complete the exam will be awarded the Certificate in YouTube Marketing

Awarding body

The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.

Progression and career path

This certificate will supplement your qualifications and help you in landing a rewarding employment in an organisation of your choice. You can also take this course as an opportunity to expand your education in the area or to make career progression demands from your employer. Below listed are some of the jobs this certificate will help you in, along with the average UK salary per annum according to,

  • Social media manager – £31,330 per annum
  • Marketing manager – £35,385 per annum
  • Marketing executive – £26,002 per annum
  • General manager – £39,008 per annum

Other benefits

  • Written and designed by the industry’s finest experts with over 15 years of experience
  • Repeat and revise all your lectures and enjoy a personalised learning experience
  • Gain access to quality video tutorials
  • Unlimited 12 months access from anywhere, anytime
  • Save time and money on travel
  • Learn at your convenience and leisure
  • Eligible for a TOTUM discount card
  • Free Career Support Service
  • 25% Discount on personal Statement and covering letter writing service

PLEASE NOTE: We do not provide any software with this course.

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

Course Curriculum Total Units : 71
1: Course Introduction
1.1 Course Introduction
1.2 The End Screen: Your Secret Weapon
1.3 Professional video marketing path
1.4 Two exercises to the course
2: YouTube Search Engine Optimization
2.1 YouTube SEO introduction
2.2 Introduction to keyword research
2.3 Showing competitor keyword research
2.4 Keyword permutations
2.5 On page SEO for YouTube
2.6 Keyword research for competitive search terms
3: How to Influence Ranking Factors
3.1 YouTube search ranking factors
3.2 How to get more likes
3.3 How to get more YouTube comments
3.4 How to make sure people watch your videos longer
3.5 More benefits of having longer video views
3.6 How to get your video to be embedded to help it rank
3.7 Intent match ranking factor
3.8 How to influence the intent match ranking factor
3.9 How to get views for a new video
3.10 How to amplify views with this triple-play combination
3.11 How to increase sales and traffic from your email signature
3.12 Closed Captioning for SEO boost
4: YouTube's Recommendation Algorithm
4.1 Example of Recommendation Algorithm
4.2 Playlists to boost recommendations
4.3 More about playlists
5: Getting Your Videos into Google Searches
5.1 Getting Your Videos into Google Searches
6: How to Build Your Channel
6.1 Overall channel strategy and insights
6.2 Strategy for new channels
6.3 What to do if your videos are not succeeding
7: Monetization
7.1 Strategies to make money from your channel
7.2 Selling from the about page
7.3 Sell more with YouTube pinned posts
8: YouTube Live
8.1 Downloading the streaming and encoding software for YouTube live
8.2 Going live on YouTube live for the first time
8.3 Tips for running your live show while you are live
8.4 YouTube live tips for long-term success
9: Small Channel Adjustments that Make a Big Difference
9.1 How to set a featured video to get more views
9.2 Making a unique channel URL
9.3 Showing video to newly subscribed users
10: Considerations When Creating a YouTube Show
10.1 Evergreen topics vs current events
10.2 Daily vs. weekly vs. monthly show
10.3 Longer vs. shorter episodes
11: Leveraging YouTube AdWords
11.1 Introduction
11.2 Creating your account
11.3 Setting up your first video ad
11.4 In-stream or video discovery ads
11.5 Setting budget, CPV and more
11.6 Location setting
11.7 Your ad group
11.8 Decision on in-stream ads
11.9 Adding your video to an ad group
11.10 How to write the headline and description for your ad
11.11 Setting your CPV
11.12 Demographic ad targeting
11.13 Interest and topic targeting
11.14 Keyword targeting
12: Using Social Media to Boost YouTube Rankings
12.1 Introduction
12.2 All the benefits of social media automation
12.3 Hashtag marketing
12.4 Social media automation tools
12.5 SocialOomph for automation
12.6 Pinned tweets
12.7 Pinned Facebook posts
12.8 Putting together your RT team
13: How to Improve Long-Term Quality
13.1 Food for thought on what to improve
13.2 How to get YouTube to teach you what to improve
14: Tips about Recording Equipment
14.1 Audio recording equipment
14.2 Video recording equipment
15: Bonus Lectures
15.1 Pruning your channel
15.2 In-Depth keyword research
15.3 Top SEO ranking factors
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