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The Complete Google Ads Masterclass

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Overview

Google Ads is a platform that is used extensively for online advertising purposes by organisations and individuals worldwide. Advertisers have to pay a certain amount for their advertisements to be displayed in Google, with which they can generate online traffic, brand awareness and sales for their websites and organisation. This online marketing has taken the modern marketing world by a storm and organisations are investing huge amounts on this advertising method than the more traditional ones. If you are an individual aspiring to get into or make progress in the marketing or related industries, then this course is a must enroll for you.

Designed for both beginners and professionals alike, this course will guide you on how to use the Google Ads Formula Calculator and on how to create your very own Google Ads account to start advertising online. The course will also make provisions to educate you on complementary AdVenture Media Account Audit and the basics of device targeting to further solidify your knowledge on the subject.

The other modules will go onto talk about the basics of keyword research and planning, which are crucial for an individual marketing online, followed by an insight on terminologies such as AdWords Auction, quality score, landing page and many more.

Why consider 1Training?

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects, online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility make it a superior learning method.

1Training offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, TOTUM Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

Learning outcomes

  • Learn how to use the Google Ads Formula Calculator
  • Explore the complementary AdVenture Media Account Audit
  • Discover how to create your very own Google Ads account
  • Identify the basics of device targeting
  • Familiarise with the best practices for successful text ads
  • Get into terms with the basics of keyword research and planning
  • Learn about terminologies such as AdWords Auction, quality score, landing page and many more

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Who is this course aimed at?

This course is most suitable for individuals wishing to get into or make some development in the marketing, administrative or related industries.

Entry Requirements

  • You must be 16 years of age or more
  • You should have a basic understanding of numeracy, English language and ICT

Method of assessment

  • At the end of this program, learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically, so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

Certification

Those who successfully complete the exam will be awarded the Certificate in The Complete Google Ads Masterclass

Awarding body

The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.

Progression and career path

This certificate will help you demonstrate expertise in Google Ads to gain high-paying jobs in the corporate world. You can also use this certificate to expand your education in the area or to make career progression demands from your employer. Listed below are few of the jobs this certificate will help you in, along with the average UK salary per annum according to https://www.payscale.com,

  • Marketing manager – £35,385 per annum
  • Marketing executive – £26,002 per annum
  • General manager – £39,008 per annum
  • Small business operator – £27,000 per annum

Other benefits

  • Written and designed by the industry’s finest experts with over 15 years of experience
  • Repeat and revise all your lectures and enjoy a personalised learning experience
  • Gain access to quality video tutorials
  • Unlimited 12 months access from anywhere, anytime
  • Save time and money on travel
  • Learn at your convenience and leisure
  • Eligible for a TOTUM discount card
  • Free Career Support Service
  • 25% Discount on personal Statement and covering letter writing service

PLEASE NOTE: We do not provide any software with this course.

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

Course Curriculum Total Units : 132
1: Introduction to Google Ads
1.1 Welcome to Google Ads Masterclass!
1.2 How to Make the Most of This Course, Plus a Sneak Peak of What’s to Come!
1.3 Google Ads Formula Calculator
1.4 What is Google Ads?
1.5 Where do Google Ads Show Up?
1.6 Complimentary AdVenture Media Account Audit (exclusions apply)
2: Creating and Setting Up Our First Google Ads Account
2.1 Creating Your First Google Ads Account
2.2 Understanding the Google Ads Account Hierarchy
2.3 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
2.4 Understanding Network Settings
2.5 Understanding Location Targeting
2.6 Configuring Location Targeting in Google Ads
2.7 Viewing Location Reports in Google Ads
2.8 Understanding Advanced Location Options
2.9 Setting and Configuring Languages
2.10 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
2.11 Finding Your Hourly Reports in the Google Ads Interface
2.12 Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
2.13 Bidding Strategies: Target Search Page Location
2.14 Bidding Strategies: Target ROAS
2.15 Bidding Strategies: Target CPA
2.16 Bidding Strategies: Target Outranking Share
2.17 Bidding Strategies: Maximize Clicks
2.18 Bidding Strategies: Enhanced CPC Bidding
2.19 Bidding Strategies: Manual CPC Bidding
2.20 Campaign Start and End Dates
2.21 Introduction to Dynamic Search Ads!
2.22 Understanding Sitelink Extensions
2.23 Callout Extensions
2.24 Call Extensions
2.25 Structured Snippet Extensions
2.26 App Extensions
2.27 Message Extensions
2.28 Location Extensions
2.29 Promotion Extensions
2.30 Price Extensions
2.31 Understanding Ad Rotation Settings
2.32 The Basics of Ad Scheduling
2.33 Understanding the Basics of Device Targeting
2.34 Understanding Campaign URL Options
3: Structuring Your Ad Groups like A Professional
3.1 Ad Group Structure Basics and Organisation
3.2 Ad Group Structure Ideas
3.3 Creating Our First Ad Group in Google Ads
4: How to Write Killer Ads in Google Ads!
4.1 The Anatomy of Google Text Ads
4.2 Compliance in Google Text Ads
4.3 Requesting a Manual Review of Your Ads and Expediting the Process
4.4 Best Practices for Successful Text Ads
4.5 Real Life Case Ad Copy Case Study: Medical Equipment Company
4.6 The BJ Fogg Behavioral Model
4.7 Creating Our First Ad in Google Ads
5: Setting up Your AdWords Billing
5.1 Configuring Your Billing Details in Google Ads
6: Keywords in Depth - The Heartbeat of Your Account
6.1 Keyword Basics: Keywords vs Queries
6.2 The Basics of Keyword Research
6.3 The Basics of Keyword Planning
6.4 The Basics of Keyword Organisation
6.5 Understanding Keyword Match Types
6.6 Keyword Match Types: Broad Match
6.7 Keyword Match Types: Broad Match Modified
6.8 Keyword Match Types: Phrase Match
6.9 Keyword Match Types: Exact Match
6.10 Keyword Match Types: Negative Match
6.11 Using the Search Term Report to Find Negative Keywords Part 1
6.12 Using the Search Term Report to Find Negative Keywords Part 2
6.13 Understanding Negative Keyword Lists
6.14 Traffic Sculpting: Negative Keywords at the Ad Group Level
6.15 Adding Negative Keywords at the Ad Group Level
6.16 Traffic Sculpting Using OPTMYZR
6.17 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete
6.18 Using Additional Research Tools to Get Negative Keyword Ideas
6.19 Keyword Research: Using the Google Keyword Planner 1
6.20 Keyword Research: Using the Google Keyword Planner 2
6.21 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner
6.22 Keyword Planning: The 6 Main Ways People Communicate With Search Engines
6.23 Keyword Planning: Understanding the Buyer Funnel
6.24 Keyword Planning: What Keywords Can Teach Us about Buying Intent
6.25 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates
6.26 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors
6.27 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
6.28 Keyword Organisation: Getting Keywords into Excel & Understanding Keyword Themes
6.29 Keyword Organisation: Formatting Keywords in Excel
6.30 Keyword Organisation: Using Pivot Tables to Visualise Your Campaign Structure
6.31 Keyword Organisation: Using Mergewords to Generate Keyword Lists
6.32 Keyword Bidding Basics: Setting Your Initial Max CPC Bids
7: Account Structure - How to Structure Ad Groups Like A pro
7.1 Account Structure: How to Create a New Ad Group within Your Campaign
7.2 Importing Your Keyword Lists from Excel into Your New Ad Group
7.3 Creating Multiple, Relevant Ads for Your New Ad Groups
7.4 How to Navigate Between Ad Groups, Keywords and Ads withinA Campaign
8: The Incredible Dynamics ofthe AdWords Auction
8.1 Introduction tothe AdWords Auction
8.2 Understanding Quality Score: Click through Rate and Ad Relevancy
8.3 Understanding Quality Score: Landing Page Quality
8.4 Understanding Ad Rank and How It Is Calculated
8.5 When You Could Ignore Low Quality Scores (and when you can’t!)
8.6 Advanced Techniques: Diagnosing Low Quality Score with Excel Pivot Tables (1/3)
8.7 Advanced Techniques: Diagnosing Low Quality Score with Excel Pivot Tables (2/3)
8.8 Advanced Techniques: Diagnosing Low Quality Score with Excel Pivot Tables (3/3)
9: Expanding and Refining Your Campaigns
9.1 Navigating the AdWords Dashboard
9.2 How to Edit, Pause And Enable Keywords, Ad Groups and Campaigns
9.3 Editing the Essential Campaign Settings
9.4 How to Create New Campaigns That Will Improve Your Results
9.5 How to Use Your Website to Make the Best Campaigns Possible
9.6 How to Set Up Powerful Custom Schedules for Your Campaigns
9.7 Understanding Bid Adjustments and Using Them to Enhance Your Custom Schedules
10: Negative Keywords - Your Greatest Ally
10.1 Understanding Negative Keywords In-Depth
10.2 Using Broad, Phrase and Exact Match with Your Negative Keywords
10.3 Adding and Removing Negative Keywords and Negative Keyword Lists
11: Making Your Ads Unstoppable With Multiple Ad Extensions
11.1 Introduction to Ad Extensions
11.2 The Benefits of Using Ad Extensions
11.3 Different Types of Ad Extensions and Best Practices
11.4 Adding Sitelink Extensions
11.5 Configuring Your Sitelink Extensions forthe Best Results
11.6 Adding Callout Extensions and Phone Extensions
12: Remarketing – Your Secret Weapon to Converting Like A Boss
12.1 The 5 Primary Forms of Remarketing
12.2 Realising the Benefits and Importance of Remarketing
12.3 How to Create and Add Your Remarketing Tag
12.4 Creating Your First Remarketing Audience
12.5 Configuring Your Remarketing Campaign Settings
13: Keeping Track Of Profits With Conversion Tracking
13.1 Understanding the Basics of Conversion Tracking
13.2 Exploring the Different Conversion Actions Visitors Take on Your Site
13.3 Setting Up Conversion Tracking For Form Submissions
13.4 Generating and Installing Your Conversion Tracking Tag
13.5 Understanding the Basics of Phone Call Tracking
13.6 Setting Up Phone Call Tracking and Understanding How to Analyse Conversion Data
14: Profitable Bidding Strategies
14.1 Return on Investment (ROI) vs. Return on Ad Spend (ROAS): Important Distinction
14.2 How to Mathematically Calculate ROI and ROAS
14.3 Calculating Max CPC Bids from Your Conversion Rate and Conversion Value
14.4 Calculating Profitable Keyword Bids Based On Revenue per Click
15: Using AdWords Scripts to Enhance Performance and Increase Optimisation Speed
15.1 Introduction To AdWords Scripts – What Are Scripts?
15.2 Bidding To Average Position AdWords Script Part 1
15.3 Bidding To Average Position AdWords Script Part 2
16: Bonus Material!
16.1 Part 1. Understanding Search Queries and What We Learn From Searcher Language
16.2 Part 2. Accessing the Search Query Report and Understanding Long Tail Keywords
16.3 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads
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