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Do you work in marketing or run your own business?

Course Description:

Within marketing, its so important to keep up to date with the latest techniques and strategies. Social Media has taken over marketing in recent years and its set to stay that way, so give your marketing career a boost with this Social Media for Business course. If you’re a business owner or manager this would also be an excellent way of learning to properly market your product or service.

Our online courses offer you the opportunity to study 24/7 wherever you are in the world. These online courses are open to anyone, all you need is an interest in learning! We give you access to world-class learning led by IAP.

What are the requirements?

  • You must be 16 or over
  • You should have a basic understanding of English and basic IT knowledge
  • You will need a computer or tablet with internet connection (or access to one)

What skills will I gain?

  • Learn the concepts and applications of social media marketing
  • Learn the use of email marketing, affiliate marketing by using social media tools
  • This course will equip you with the skills to plan and implement a successful social media marketing strategy
  • Learn how to use Facebook to create a business page
  • Understand social media analytics
  • This course gives you extensive knowledge of social media policy
  • Gain knowledge of advanced features of the most popular social networks
  • Understand the wide scope of social media marketing

What is the target audience?

  • Job hunters & School leavers
  • College or University student & graduates
  • Personal assistant or Secretary
  • Digital marketers or Marketing executives
  • Office Administrators & Office managers
  • Office clerk or Marketing assistant
  • Business owners
  • Office supervisor or team leader
  • Marketing managers & Business development managers

How will I be assessed?

  • At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

What Certification am I going to receive?

If you pass the exam successfully then you will be awarded a Social Media for Business Certificate.

Course Curriculum

01. Google+ for Business
Introduction to the Google+ for Business 00:10:00
Creating a Google+ Business Page 00:41:00
Posting on Google+ page 00:27:00
Configuring and Optimizing Google+ for Business 00:27:00
Connecting Google+ with Other Platform 00:06:00
02. Facebook for Business
Build my Facebook page 00:28:00
Building Your Audience 00:32:00
Facebook Post and Integrating with Audience 00:20:00
Promoting the Business on Facebook 00:50:00
Advance features and managing page 00:22:00
03. LinkedIn for Business
Introduction to LinkedIn 00:05:00
Finding and Engaging with your Audience 00:34:00
Create and Marketing with Your Company LinkedIn Page 00:42:00
Recruitment with LinkedIn 00:05:00
04. Twitter for Business
Introduction to Twitter 00:21:00
Connecting & Twitting 00:36:00
Advertising on Twitter 00:39:00
05. YouTube for Business
Introduction to YouTube 00:15:00
Marketing on YouTube 00:27:00
Working with YouTube Channel 00:28:00
Advertising on YouTube 00:37:00
06. Pinterest for Business
Create a Pinterest Business Account 00:24:00
Improving Pinterest Presense 00:39:00
Analyse the Performance of Pinterest 00:06:00
07. Instagram for Business
Content post on Instagram 00:32:00
Other Platform with Instagram 00:13:00
08. Blogging for Business
Introduction Blogging for Business 00:10:00
Goal & Strategy of Blogging 00:19:00
Technology and Content Creation for Blogging 00:36:00
Implementation of Blogging to your Business 00:16:00
09. Google Analytics for Business
Introduction to Google Analytics 00:33:00
Navigating the Interface of Google Analytics 00:46:00
Audience & Acquisition Reports 01:01:00
Social Reports and SEO 00:23:00
Tracking’s and Reports 00:31:00
Additional Features of Google Analytics 00:25:00
Mock Exam
Mock Exam – Social Media for Business 00:20:00
Final Exam
Final Exam – Social Media for Business 00:20:00

Course Reviews


11 ratings
  • 5 stars8
  • 4 stars3
  • 3 stars0
  • 2 stars0
  • 1 stars0


    If you are someone who spends time socialising using social media sites, this course has many benefits you, this course has helped me to understand how I can actually run a business using these every day social sites.



    This course has helped me to function social media websites in a professional way, it takes you through step by step guide on how to interact with the audience using different type of social Media sites



    The course has opened so many wider range of career paths that I can take as a profession, the mock exams really helped me to realise which topics I had knowledge about and which topics I need to work on. Overall it was an amazing course.



    Really good course enjoyed doing the course, it has helped me to understand that you can use social media sites for other benefits which is really amazing.



    Social media for Business course has been really helpful to me as it gave me the basic as well as the advance knowledge of running a business using social media sights

  6. I LOVED IT!!!


    This was the course for me, as I spend so much time on social networking websites just chatting with my friends and family, this course gave me a range of things I could be doing using social networking sites, rather than just wasting my day chatting to friends and family.



    This course was a 10/10 for me, the break down of the materials really made this course really simple and easy to do which I found really helpful



    Really enjoyed doing this course as it helped to realise that businesses can be promoted from any socialising sites, which I had no clue about, but after I’ve completed this course I was filled with a lot knowledge about the Social Media for Business sector and how it works.

  9. THANK YOU 1training!.


    Its amazing what you can do with social media sites for business, and this course has helped me to understand that in a really good manor, so I really thank 1training for providing this course for me

  10. THANK YOU 1training!.


    Course was excellent, Material was amazing and I got my certificate. Thank you 1training

  11. Great Course


    I’m looking for a change of direction in my career path and this course was just what I needed.
    It gives a great overview of the basics of Social Media for Business, and I feel I have gained knowledge on social platforms that I didn’t know about and also increased my existing knowledge on how to get the best out of social media platforms I was aware of. I would definitely recommend the course to someone who is interested in building a knowledge base around social media.


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Course Reviews

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    Digital marketing course 3

    Mostly good: accessible, straightforward to understand, but giving enough detailed info to make you think you are learning. However, sometimes more detail on "how to do it" rather than "what you have to do" would have been good. Also, three enquiries about how to access support materials (as advertised) went either unanswsered or unsatisfactorily answered. I still have not received them.
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