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Social Media for Business

4.7( 11 REVIEWS )
Social Media for Business

Do you work in marketing or run your own business?

Course Description:

Within marketing, its so important to keep up to date with the latest techniques and strategies. Social Media has taken over marketing in recent years and its set to stay that way, so give your marketing career a boost with this Social Media for Business course. If you’re a business owner or manager this would also be an excellent way of learning to properly market your product or service.

Our online courses offer you the opportunity to study 24/7 wherever you are in the world. These online courses are open to anyone, all you need is an interest in learning! We give you access to world-class learning led by IAP.

What are the requirements?

  • You must be 16 or over
  • You should have a basic understanding of English and basic IT knowledge
  • You will need a computer or tablet with internet connection (or access to one)

What skills will I gain?

  • Learn the concepts and applications of social media marketing
  • Learn the use of email marketing, affiliate marketing by using social media tools
  • This course will equip you with the skills to plan and implement a successful social media marketing strategy
  • Learn how to use Facebook to create a business page
  • Understand social media analytics
  • This course gives you extensive knowledge of social media policy
  • Gain knowledge of advanced features of the most popular social networks
  • Understand the wide scope of social media marketing

What is the target audience?

  • Job hunters & School leavers
  • College or University student & graduates
  • Personal assistant or Secretary
  • Digital marketers or Marketing executives
  • Office Administrators & Office managers
  • Office clerk or Marketing assistant
  • Business owners
  • Office supervisor or team leader
  • Marketing managers & Business development managers

How will I be assessed?

  • At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

What Certification am I going to receive?

If you pass the exam successfully then you will be awarded a Social Media for Business Certificate.

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

Upon the successful completion of the course, you will be awarded the “Certificate in Social Media for Business”.


Learners who successfully complete the course will be awarded a Certificate in Social Media for Business by CPD and iAP.


Upon the successful completion of the course, you will be awarded the “Certificate in Social Media for Business”.


Learners who successfully complete the course will be awarded a Certificate in Social Media for Business by CPD and iAP.


Course Curriculum Total Units : 39
01. Google+ for Business
Introduction to the Google+ for Business
Creating a Google+ Business Page
Posting on Google+ page
Configuring and Optimizing Google+ for Business
Connecting Google+ with Other Platform
02. Facebook for Business
Build my Facebook page
Building Your Audience
Facebook Post and Integrating with Audience
Promoting the Business on Facebook
Advance features and managing page
03. LinkedIn for Business
Introduction to LinkedIn
Finding and Engaging with your Audience
Create and Marketing with Your Company LinkedIn Page
Recruitment with LinkedIn
04. Twitter for Business
Introduction to Twitter
Connecting & Twitting
Advertising on Twitter
05. YouTube for Business
Introduction to YouTube
Marketing on YouTube
Working with YouTube Channel
Advertising on YouTube
06. Pinterest for Business
Create a Pinterest Business Account
Improving Pinterest Presense
Analyse the Performance of Pinterest
07. Instagram for Business
Content post on Instagram
Other Platform with Instagram
08. Blogging for Business
Introduction Blogging for Business
Goal & Strategy of Blogging
Technology and Content Creation for Blogging
Implementation of Blogging to your Business
09. Google Analytics for Business
Introduction to Google Analytics
Navigating the Interface of Google Analytics
Audience & Acquisition Reports
Social Reports and SEO
Tracking’s and Reports
Additional Features of Google Analytics
Mock Exam
Mock Exam – Social Media for Business
Final Exam
Final Exam – Social Media for Business
Certificate Download Guide
Certificate Download Guide
WhatsApp chat