Do you work in marketing or run your own business?
Course Description:
Within marketing, its so important to keep up to date with the latest techniques and strategies. Social Media has taken over marketing in recent years and its set to stay that way, so give your marketing career a boost with this Social Media for Business course. If you’re a business owner or manager this would also be an excellent way of learning to properly market your product or service.
Our online courses offer you the opportunity to study 24/7 wherever you are in the world. These online courses are open to anyone, all you need is an interest in learning! We give you access to world-class learning led by IAP.
What are the requirements?
- You must be 16 or over
- You should have a basic understanding of English and basic IT knowledge
- You will need a computer or tablet with internet connection (or access to one)
What skills will I gain?
- Learn the concepts and applications of social media marketing
- Learn the use of email marketing, affiliate marketing by using social media tools
- This course will equip you with the skills to plan and implement a successful social media marketing strategy
- Learn how to use Facebook to create a business page
- Understand social media analytics
- This course gives you extensive knowledge of social media policy
- Gain knowledge of advanced features of the most popular social networks
- Understand the wide scope of social media marketing
What is the target audience?
- Job hunters & School leavers
- College or University student & graduates
- Personal assistant or Secretary
- Digital marketers or Marketing executives
- Office Administrators & Office managers
- Office clerk or Marketing assistant
- Business owners
- Office supervisor or team leader
- Marketing managers & Business development managers
How will I be assessed?
- At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
- Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.
What Certification am I going to receive?
If you pass the exam successfully then you will be awarded a Social Media for Business Certificate.
Course Curriculum
| 01. Google+ for Business | |||
| Introduction to the Google+ for Business | 00:10:00 | ||
| Creating a Google+ Business Page | 00:41:00 | ||
| Posting on Google+ page | 00:27:00 | ||
| Configuring and Optimizing Google+ for Business | 00:27:00 | ||
| Connecting Google+ with Other Platform | 00:06:00 | ||
| 02. Facebook for Business | |||
| Build my Facebook page | 00:28:00 | ||
| Building Your Audience | 00:32:00 | ||
| Facebook Post and Integrating with Audience | 00:20:00 | ||
| Promoting the Business on Facebook | 00:50:00 | ||
| Advance features and managing page | 00:22:00 | ||
| 03. LinkedIn for Business | |||
| Introduction to LinkedIn | 00:05:00 | ||
| Finding and Engaging with your Audience | 00:34:00 | ||
| Create and Marketing with Your Company LinkedIn Page | 00:42:00 | ||
| Recruitment with LinkedIn | 00:05:00 | ||
| 04. Twitter for Business | |||
| Introduction to Twitter | 00:21:00 | ||
| Connecting & Twitting | 00:36:00 | ||
| Advertising on Twitter | 00:39:00 | ||
| 05. YouTube for Business | |||
| Introduction to YouTube | 00:15:00 | ||
| Marketing on YouTube | 00:27:00 | ||
| Working with YouTube Channel | 00:28:00 | ||
| Advertising on YouTube | 00:37:00 | ||
| 06. Pinterest for Business | |||
| Create a Pinterest Business Account | 00:24:00 | ||
| Improving Pinterest Presense | 00:39:00 | ||
| Analyse the Performance of Pinterest | 00:06:00 | ||
| 07. Instagram for Business | |||
| Content post on Instagram | 00:32:00 | ||
| Other Platform with Instagram | 00:13:00 | ||
| 08. Blogging for Business | |||
| Introduction Blogging for Business | 00:10:00 | ||
| Goal & Strategy of Blogging | 00:19:00 | ||
| Technology and Content Creation for Blogging | 00:36:00 | ||
| Implementation of Blogging to your Business | 00:16:00 | ||
| 09. Google Analytics for Business | |||
| Introduction to Google Analytics | 00:33:00 | ||
| Navigating the Interface of Google Analytics | 00:46:00 | ||
| Audience & Acquisition Reports | 01:01:00 | ||
| Social Reports and SEO | 00:23:00 | ||
| Tracking’s and Reports | 00:31:00 | ||
| Additional Features of Google Analytics | 00:25:00 | ||
| Mock Exam | |||
| Mock Exam – Social Media for Business | 00:20:00 | ||
| Final Exam | |||
| Final Exam – Social Media for Business | 00:20:00 | ||
Course Reviews
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GREAT COURSE!
If you are someone who spends time socialising using social media sites, this course has many benefits you, this course has helped me to understand how I can actually run a business using these every day social sites.
GREAT COURSE!
This course has helped me to function social media websites in a professional way, it takes you through step by step guide on how to interact with the audience using different type of social Media sites
GREAT COURSE!
The course has opened so many wider range of career paths that I can take as a profession, the mock exams really helped me to realise which topics I had knowledge about and which topics I need to work on. Overall it was an amazing course.
AMAZING COURSE!!!
Really good course enjoyed doing the course, it has helped me to understand that you can use social media sites for other benefits which is really amazing.
AMAZING COURSE!!!
Social media for Business course has been really helpful to me as it gave me the basic as well as the advance knowledge of running a business using social media sights
I LOVED IT!!!
This was the course for me, as I spend so much time on social networking websites just chatting with my friends and family, this course gave me a range of things I could be doing using social networking sites, rather than just wasting my day chatting to friends and family.
OUTSTANDING COURSE !!!
This course was a 10/10 for me, the break down of the materials really made this course really simple and easy to do which I found really helpful
OUTSTANDING COURSE !!!
Really enjoyed doing this course as it helped to realise that businesses can be promoted from any socialising sites, which I had no clue about, but after I’ve completed this course I was filled with a lot knowledge about the Social Media for Business sector and how it works.
THANK YOU 1training!.
Its amazing what you can do with social media sites for business, and this course has helped me to understand that in a really good manor, so I really thank 1training for providing this course for me
THANK YOU 1training!.
Course was excellent, Material was amazing and I got my certificate. Thank you 1training
Great Course
I’m looking for a change of direction in my career path and this course was just what I needed.
It gives a great overview of the basics of Social Media for Business, and I feel I have gained knowledge on social platforms that I didn’t know about and also increased my existing knowledge on how to get the best out of social media platforms I was aware of. I would definitely recommend the course to someone who is interested in building a knowledge base around social media.