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Marketing Strategy Professional Level Certification

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Marketing Strategy Professional Level Certification

Overview

The Marketing Strategy Professional Level Certification is designed for sales and marketing professionals who want to sell their products to a wider audience, while opening up opportunities to break through the target market. This course will provide guidelines for any organisation on how to implement effective sales and marketing strategies to promote and sell their products. It is a comprehensive course that delves deep into the all aspects and levels of sales and marketing, selecting target segments, identifying competition and positioning your products above the rest.

The Marketing Strategy Professional Level Certification will explore key modules such as the evolution of sales and marketing, defining competition and targeting, determine distribution strategies and decide on marketing aspects. Each topic is discussed at length to ensure the learner gains a complete understanding of the subject matter.

The Marketing Strategy Professional Level Certification is a comprehensive course that features the best advice and guidance on expanding your career as a marketing executive or manager. The industry has an ever-increasing need for qualified professionals who have a firm understanding of all aspects of sales and marketing, and there has never been a better time than right now to land your dream job!

Why You Should Consider Taking this Course at 1Training?

1Training is a leading online provider for several accrediting bodies, and provides learners the opportunity to take this exclusive course awarded by SMstudy.  At 1Training, we give our fullest attention to our learners’ needs and ensure they have the necessary information required to proceed with the Course.  Learners who register will be given excellent support, discounts for future purchases and be eligible for a TOTUM Discount card and Student ID card with amazing offers and access to retail stores, the library, cinemas, gym memberships and their favourite restaurants.

Learning Outcomes

  • Learn to define a brand’s unique value proposition
  • Learn new strategies to approach your audience
  • Implement well-planned marketing strategies to meet organisational goals
  • Learn how to connect to your target market
  • Prepare for the Professional Level certification exam

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

  • There are no formal prerequisites for this course
  • It is recommended that candidates complete the Certified Marketing Strategy Associate

This course is recommended for,

  • Individuals interested in becoming a marketing strategy professional
  • Individuals aspiring to take their career in marketing to the next level

In order to qualify in the course ‘Marketing Strategy Professional Level Certification’ successfully, learners will take a proctored online exam.

Exam Format:

  • Multiple Choice
  • 100 questions for the exam
  • 120 minutes duration
  • No negative marks for wrong answers

Upon the successful completion of the course, you will be awarded the ‘Marketing Strategy Professional Level Certification’ by SMstudy.

Awarding Body

SMstudy is a global certification body for Scrum certifications. These are widely accepted and recognised certifications to ensure individuals and organisations complete projects quicker and more successfully. Individuals who are SMstudy certified professionals will have the expertise to improve delivery processes in organisations and increase the ROI. Gaining this certification will give learners the opportunity to establish themselves in the business world, and open up exciting career prospects.

Access Duration

The course will be directly delivered to you, and you have 6 months access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lessons at any time.

Career Path & Progression

The Marketing Strategy Professional Level Certification will improve your candidature for a number of jobs and demonstrate your skills in market strategy framework.  You can study more courses in the same field and enhance your academic knowledge that will prove your expertise in sales and marketing efforts. Your skills will be recognised by potential employers and you have the opportunity to land a well-paying job in the industry. Given below are titles you can compete for, along with the average UK salary per annum according to https://www.glassdoor.com.

  • Sales Manager – £68,000 (Approximately)
  • Sales & Marketing Manager – £62,000 (Approximately)
  • Sales & Marketing Executive – £46,000 (Approximately)
  • There are no formal prerequisites for this course
  • It is recommended that candidates complete the Certified Marketing Strategy Associate

This course is recommended for,

  • Individuals interested in becoming a marketing strategy professional
  • Individuals aspiring to take their career in marketing to the next level

In order to qualify in the course ‘Marketing Strategy Professional Level Certification’ successfully, learners will take a proctored online exam.

Exam Format:

  • Multiple Choice
  • 100 questions for the exam
  • 120 minutes duration
  • No negative marks for wrong answers

Upon the successful completion of the course, you will be awarded the ‘Marketing Strategy Professional Level Certification’ by SMstudy.

Awarding Body

SMstudy is a global certification body for Scrum certifications. These are widely accepted and recognised certifications to ensure individuals and organisations complete projects quicker and more successfully. Individuals who are SMstudy certified professionals will have the expertise to improve delivery processes in organisations and increase the ROI. Gaining this certification will give learners the opportunity to establish themselves in the business world, and open up exciting career prospects.

Access Duration

The course will be directly delivered to you, and you have 6 months access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lessons at any time.

Career Path & Progression

The Marketing Strategy Professional Level Certification will improve your candidature for a number of jobs and demonstrate your skills in market strategy framework.  You can study more courses in the same field and enhance your academic knowledge that will prove your expertise in sales and marketing efforts. Your skills will be recognised by potential employers and you have the opportunity to land a well-paying job in the industry. Given below are titles you can compete for, along with the average UK salary per annum according to https://www.glassdoor.com.

  • Sales Manager – £68,000 (Approximately)
  • Sales & Marketing Manager – £62,000 (Approximately)
  • Sales & Marketing Executive – £46,000 (Approximately)
Course Curriculum Total Units : 0
1: Marketing Strategy Overview - Part 1
2: Marketing Strategy Overview - Part 2
3: Introduction
4: How to use the SMstudy® Guide?
5: Why Use the SMstudy® Guide?
6: Evolution of Sales and Marketing – Part 1
7: Evolution of Sales and Marketing – Part 2
8: Evolution of Sales and Marketing – Part 3
9: Conventional Mass Media Marketing
10: Fragmented New-Age Marketing - Part 1
11: Fragmented New-Age Marketing - Part 2
12: Innovative Internet-Enabled Business Models
13: Sales and Marketing as a Continuum
14: Corporate Strategy and its Relationship to Sales and Marketing
15: Aspects of Sales and Marketing - Part 1
16: Aspects of Sales and Marketing - Part 2
17: Aspects of Sales and Marketing - Part 3
18: Levels of Sales and Marketing Strategy - Part 1
19: Levels of Sales and Marketing Strategy - Part 2
20: Marketing Strategy Overview
21: Market Opportunity Analysis
22: Define Competition, Targeting and Positioning
23: Determine Pricing and Distribution Strategies
24: Determine Aspects of Marketing Strategy
25: Impact of Marketing Strategy
26: Analyze Market Opportunity
27: Determine Strengths and Weaknesses
28: Senior Management Direction and Insights
29: Example of Organizational Capabilities
30: Assumptions and Constraints
31: Meetings and Discussions
32: Product Portfolio Analysis
33: BCG Growth-Share Matrix
34: Pros and Cons of BCG matrix
35: Value Chain Analysis
36: Marketing Research
37: Determine Strengths and Weaknesses: Outputs
38: Determine Opportunities and Threats
39: Determine Opportunities and Threats: Inputs
40: Determine Opportunities and Threats: Tools – Meetings and Discussions
41: Porter’s Five Forces
42: Market Analysis and Marketing Research
43: Marketing Research
44: PESTEL Analysis
45: Determine Opportunities and Threats: Outputs
46: Define Market and Identify Market Segments
47: Define Market and Identify Market Segments: Inputs
48: Define Market and Identify Market Segments: Tools – Part 1
49: Define Market and Identify Market Segments: Tools- Part 2
50: Define Market and Identify Market Segments: Tools - Part 3
51: Define Market and Identify Market Segments: Outputs
Exam - Marketing Strategy Professional Level Certification
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