Marketing Strategy Associate Level Certification
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Overview
The Marketing Strategy Associate Level Certification is designed to provide an overview of marketing strategy fundamentals. The course will provide a wealth of information on the evolution of sales and marketing with a focus on marketing strategy. You will learn the concepts of sales and marketing through a process-oriented, practical approach. The course will familiarise you with the concepts of marketing strategy and how to effectively manage marketing efforts in an organisation. The marketing strategy is integral to the overall growth and success of an organisation, and having a complete understanding of the marketing strategy framework will ensure the organisation is successful in its efforts.
The Marketing Strategy Associate Level Certification will explore key modules such as the evolution of sales and marketing, defining competition and targeting, determine distribution strategies and decide on marketing aspects. Each topic is discussed at length to ensure the learner gains a complete understanding of the subject matter.
The Marketing Strategy Associate Level Certification is a comprehensive course that features the best advice and guidance on expanding your career as a marketing executive or manager. The industry has an ever-increasing need for qualified professionals who have a firm understanding of all aspects of sales and marketing, and there has never been a better time than right now to land your dream job!
Why You Should Consider Taking this Course at 1Training?
1Training is a leading online provider for several accrediting bodies, and provides learners the opportunity to take this exclusive course awarded by SMstudy. At 1Training, we give our fullest attention to our learners’ needs and ensure they have the necessary information required to proceed with the Course. Learners who register will be given excellent support, discounts for future purchases and be eligible for a TOTUM Discount card and Student ID card with amazing offers and access to retail stores, the library, cinemas, gym memberships and their favourite restaurants.
Learning Outcomes
- Have a clear understanding of the key fundamentals in marketing strategy
- Learn about the marketing strategy framework
- Learn how to enable marketing efforts in an organisation
- Learn how to effectively manage sales
- Prepare for the Associate Level certification exam
Key Features
Gain an accredited UK qualification
Access to excellent quality study materials
Learners will be eligible for TOTUM Discount Card
Personalized learning experience
One year’s access to the course
Support by phone, live chat, and email
- There are no formal prerequisites for this course
This course is recommended for,
- Individuals interested in learning more about sales and marketing
- Individuals aspiring to take their career in sales and marketing to the next level
In order to qualify in the course ‘Marketing Strategy Associate Level Certification’ successfully, learners will take a proctored online exam.
Exam Format:
- Multiple Choice
- 40 questions for the exam
- 30 questions need to be answered correctly to pass
- 60 minutes duration
- No negative marks for wrong answers
Upon the successful completion of the course, you will be awarded the ‘Marketing Strategy Associate Level Certification’ by SMstudy.
Awarding Body
SMstudy is a global certification body for Scrum certifications. These are widely accepted and recognised certifications to ensure individuals and organisations complete projects quicker and more successfully. Individuals who are SMstudy certified professionals will have the expertise to improve delivery processes in organisations and increase the ROI. Gaining this certification will give learners the opportunity to establish themselves in the business world, and open up exciting career prospects.
Access Duration
The course will be directly delivered to you, and you have 6 months access to the online learning platform from the date you joined the course. The course is self-paced and you can complete it in stages, revisiting the lessons at any time.
Career Path & Progression
The Marketing Strategy Associate Level Certification will improve your candidature for a number of jobs and demonstrate your skills in market strategy framework. You can study more courses in the same field and enhance your academic knowledge that will prove your expertise in sales and marketing efforts. Your skills will be recognised by potential employers and you have the opportunity to land a well-paying job in the industry. Given below are titles you can compete for, along with the average UK salary per annum according to https://www.glassdoor.com.
- Sales Manager – £68,000 (Approximately)
- Sales & Marketing Manager – £62,000 (Approximately)
- Sales & Marketing Executive – £46,000 (Approximately)
- There are no formal prerequisites for this course
This course is recommended for,
- Individuals interested in learning more about sales and marketing
- Individuals aspiring to take their career in sales and marketing to the next level
In order to qualify in the course ‘Marketing Strategy Associate Level Certification’ successfully, learners will take a proctored online exam.
Exam Format:
- Multiple Choice
- 40 questions for the exam
- 30 questions need to be answered correctly to pass
- 60 minutes duration
- No negative marks for wrong answers
Upon the successful completion of the course, you will be awarded the ‘Marketing Strategy Associate Level Certification’ by SMstudy.
Awarding Body
SMstudy is a global certification body for Scrum certifications. These are widely accepted and recognised certifications to ensure individuals and organisations complete projects quicker and more successfully. Individuals who are SMstudy certified professionals will have the expertise to improve delivery processes in organisations and increase the ROI. Gaining this certification will give learners the opportunity to establish themselves in the business world, and open up exciting career prospects.
Access Duration
The course will be directly delivered to you, and you have 6 months access to the online learning platform from the date you joined the course. The course is self-paced and you can complete it in stages, revisiting the lessons at any time.
Career Path & Progression
The Marketing Strategy Associate Level Certification will improve your candidature for a number of jobs and demonstrate your skills in market strategy framework. You can study more courses in the same field and enhance your academic knowledge that will prove your expertise in sales and marketing efforts. Your skills will be recognised by potential employers and you have the opportunity to land a well-paying job in the industry. Given below are titles you can compete for, along with the average UK salary per annum according to https://www.glassdoor.com.
- Sales Manager – £68,000 (Approximately)
- Sales & Marketing Manager – £62,000 (Approximately)
- Sales & Marketing Executive – £46,000 (Approximately)
| 1: Marketing Strategy Overview - Part 1 | |||
| 2: Marketing Strategy Overview - Part 2 | |||
| 3: Introduction | |||
| 4: How to use the SMstudy® Guide? | |||
| 5: Why Use the SMstudy® Guide? | |||
| 6: Evolution of Sales and Marketing – Part 1 | |||
| 7: Evolution of Sales and Marketing – Part 2 | |||
| 8: Evolution of Sales and Marketing – Part 3 | |||
| 9: Conventional Mass Media Marketing | |||
| 10: Fragmented New-Age Marketing - Part 1 | |||
| 11: Fragmented New-Age Marketing - Part 2 | |||
| 12: Innovative Internet-Enabled Business Models | |||
| 13: Sales and Marketing as a Continuum | |||
| 14: Corporate Strategy and its Relationship to Sales and Marketing | |||
| 15: Aspects of Sales and Marketing - Part 1 | |||
| 16: Aspects of Sales and Marketing - Part 2 | |||
| 17: Aspects of Sales and Marketing - Part 3 | |||
| 18: Levels of Sales and Marketing Strategy - Part 1 | |||
| 19: Levels of Sales and Marketing Strategy - Part 2 | |||
| 20: Marketing Strategy Overview | |||
| 21: Market Opportunity Analysis | |||
| 22: Define Competition, Targeting and Positioning | |||
| 23: Determine Pricing and Distribution Strategies | |||
| 24: Determine Aspects of Marketing Strategy | |||
| 25: Impact of Marketing Strategy | |||
| 26: Analyze Market Opportunity | |||
| 27: Determine Strengths and Weaknesses | |||
| 28: Senior Management Direction and Insights | |||
| 29: Example of Organizational Capabilities | |||
| 30: Assumptions and Constraints | |||
| 31: Meetings and Discussions | |||
| 32: Product Portfolio Analysis | |||
| 33: BCG Growth-Share Matrix | |||
| 34: Pros and Cons of BCG matrix | |||
| 35: Value Chain Analysis | |||
| 36: Marketing Research | |||
| 37: Determine Strengths and Weaknesses: Outputs | |||
| 38: Determine Opportunities and Threats | |||
| 39: Determine Opportunities and Threats: Inputs | |||
| 40: Determine Opportunities and Threats: Tools – Meetings and Discussions | |||
| 41: Porter’s Five Forces | |||
| 42: Market Analysis and Marketing Research | |||
| 43: Marketing Research | |||
| 44: PESTEL Analysis | |||
| 45: Determine Opportunities and Threats: Outputs | |||
| 46: Define Market and Identify Market Segments | |||
| 47: Define Market and Identify Market Segments: Inputs | |||
| 48: Define Market and Identify Market Segments: Tools – Part 1 | |||
| 49: Define Market and Identify Market Segments: Tools- Part 2 | |||
| 50: Define Market and Identify Market Segments: Tools - Part 3 | |||
| 51: Define Market and Identify Market Segments: Outputs | |||
| Exam - Marketing Strategy Associate Level Certification |
