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Marketing and Advertising Diploma

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Course Description:

The combination of advertising and marketing brings together two specialist subjects, providing you with a full understanding of marketing communications techniques and an insight into consumer psychology and behaviour. This course aims to equip you with the expertise you need to understand the multi-faceted worlds of advertising and marketing.

Our online courses offer you the opportunity to study 24/7 wherever you are in the world. These intensive on line courses are open to anyone with an interest in the topic and give you access to world-class learning led by IAP.

What are the requirements?

  • You must be 16 or over
  • You should have a basic understanding of English and basic IT knowledge
  • You will need a computer or tablet with internet connection (or access to one)

What skills will I gain?

  • Learn the basic principles of advertising & marketing
  • Study international marketing strategies in depth
  • Develop the skills to identify consumer behaviour
  • Study the product life cycle
  • Gain a full understanding of the customer relations
  • This course gives you a full knowledge of sales promotions
  • Learn how to accurately conduct both primary and secondary research
  • Explore creative, strategic and applied marketing concepts

What is the target audience?

  • This course is suited to anyone hoping to work in marketing or advertising
  • This course would also be helpful to those needing to update their knowledge of marketing or advertising

How will I be assessed?

  • At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

What Certification am I going to receive?

Those who successfully pass this course will be awarded a Marketing & Advertising Diploma. Anyone eligible for certification will receive a free e-certificate, and printed certificate.

What career can I get?

This course allows you to fulfil various roles, including:

  • Marketing Executive
  • Marketing Assistant
  • Advertising Assistant
  • Social Media Executive
  • Account Assistant

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

Course Curriculum Total Units : 21
Getting Started
Getting Started with Course
Student Registration Form
Introduction to Marketing
Marketing Strategies for Competition
Analysis of Marketing Environment
International Marketing Strategies
Consumer Behaviour
Marketing and Market Research
Market Segmentation
Marketing Mix
Product Life Cycle
Marketing Channel and Supply Chain
Customer Relationship
Sales Promotion
Pricing Strategies
Recommended Books
Recommended Books – Marketing and Advertising
Mock Exam
Mock Exam : Advertising & Marketing Diploma
Final Exam
Exam : Advertising & Marketing Diploma
WhatsApp chat