The combination of advertising and marketing brings together two specialist subjects, providing you with a full understanding of marketing communications techniques and an insight into consumer psychology and behaviour. This course aims to equip you with the expertise you need to understand the multi-faceted worlds of advertising and marketing.
Our online courses offer you the opportunity to study 24/7 wherever you are in the world. These intensive on line courses are open to anyone with an interest in the topic and give you access to world-class learning led by IAP.
Those who successfully pass this course will be awarded a Marketing & Advertising Diploma. Anyone eligible for certification will receive a free e-certificate, and printed certificate.
This course allows you to fulfil various roles, including:
Getting Started | |||
Getting Started with Course | |||
Student Registration Form | |||
Units | |||
Introduction to Marketing | |||
Marketing Strategies for Competition | |||
Analysis of Marketing Environment | |||
International Marketing Strategies | |||
Consumer Behaviour | |||
Marketing and Market Research | |||
Market Segmentation | |||
Marketing Mix | |||
Product Life Cycle | |||
Marketing Channel and Supply Chain | |||
Promotion | |||
Advertising | |||
Customer Relationship | |||
Sales Promotion | |||
Selling | |||
Pricing Strategies | |||
Recommended Books | |||
Recommended Books – Marketing and Advertising | |||
Mock Exam | |||
Mock Exam : Advertising & Marketing Diploma | |||
Final Exam | |||
Exam : Advertising & Marketing Diploma |