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Introduction to Social Media for Business Video Course

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Introduction to Social Media for Business Video Course


Social media is the new marketing phenomenon to reach a target audience. Businesses, both big and small in all corners of the world are implementing social media strategies to grow and succeed online. How can social media marketers find their niche audience and create a social media strategy that will make a difference?  The Introduction to Social Media for Business is a highly practical course with actionable tips and techniques to make the most out of social media platforms like Facebook, Twitter, YouTube and Pinterest. This course is perfect for internet marketers to enhance their skills and knowledge in social media marketing.

The Introduction to Social Media for Business course will discuss how to generate leads, increase traffic, serve potential prospects and retain old customers. In addition, individuals will gain insight on how to create the right content, how to distribute it on social media networks and contribute to business growth.

Today’s online customers are tech savvy and socially connected, and if businesses don’t keep up to the standard the competition will get to them quickly. The Introduction to Social Media for Business course will give internet marketers and business owners an opportunity to get ahead of their competitors. The course is internationally recognised and accredited to a training organisation and you will be issued an internationally recognised qualification following full completion of Introduction to Social Media for Business course.

Why consider 1Training?

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility makes it a superior learning method.

1Training offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, Nus Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

Learning Outcomes

  • Learn how to use social media platforms to attract potential customers.
  • Learn how to create a compelling social media strategy for your business.
  • Monitor and measure social media results.
  • Learn how to use social media content to increase conversion rates.
  • Incorporate mobile strategy to the overall social media business strategy.

Course Titles

  • Module 01: Pinterest
  • Module 02: Facebook
  • Module 03: Twitter
  • Module 04: Google+
  • Module 05: LinkedIn
  • Module 06: YouTube Channels

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lectures at anytime.

Who is this Course aimed at?

  • The course is aimed at digital marketers.
  • New business startups.
  • Social media marketers.
  • The course is ideal for business owners.
  • Anyone interested in learning about social media marketing.

Entry Requirements

  • You must be 16 or over
  • You should have a basic understanding of English and basic IT knowledge
  • You will need a computer or tablet with internet connection (or access to one)

Method of Assessment

At the end of the Introduction to Social Media for Business course you will be required to take a multiple choice question assessment test. The multiple choice question assessment will be automatically marked with learners receiving an instant grade.


Those who successfully complete the exam will be awarded the certificate in Introduction to Social Media for Business.

Awarding Body

The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in social media marketing.

Progression and Career Path

Once you successfully complete Introduction to Social Media for Business you will be qualified to work in the following positions. The Introduction to Social Media for Business qualification will also put you in line to demand a higher salary or job promotion. The average UK salary per annum according to is given below.

  • Social Media Marketing Manager – £25,040 per annum
  • Social Media Coordinator – £20,247 per annum
  • Social Media Strategist – £25,349 per annum
  • Business Owner – £27,000 per annum
  • Digital Marketing Manager – £32,183 per annum

Other Benefits

  • Written and designed by the industry’s finest expert instructors with over 15 years of experience
  • Repeat and rewind all your lectures and enjoy a personalised learning experience
  • Gain access to quality video tutorials
  • Unlimited 12 months access from anywhere, anytime
  • Excellent Tutor Support Service (Monday to Friday)
  • Save time and money on travel
  • Learn at your convenience and leisure
  • Quizzes, tests mock exams, practice exams to ensure you are 100% ready
  • Eligible for a NUS discount card

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

Course Curriculum Total Units : 205
➤ Module 01 – Pinterest
Course Introduction
1.0 Pinterest
1.1 What Makes Pinterest Effective as a Marketing Tool?
1.2 What is Pinterest?
1.3 Uses for Pinterest
1.4 Personal Accounts vs. Business Accounts
1.5 Optimizing Your Business Page Name
1.6 How to Create an Account
1.7 Demo – How to Create an Account
1.8 Setting Up Your Home Feed
1.9 Demo – Putting a Pinterest Browser Button for Convenience
1.10 Enable Notifications
1.11 Connecting to Social Networks
1.12 How to Edit Your Profile
1.13 How to Search Boards
1.14 Pinterest Analytics
1.15 Verifying Your Web Site
1.16 Demo – Verifying Your Web Site
1.17 Demo – Setting Up Initial Business Account Profile
1.18 How to Create Boards
1.19 Ensuring Pinboard is Visible to Search Engines
1.20 Types of Boards
1.21 Use Hashtags
1.22 Link Back to Your Web Site – ALWAYS
1.23 Viewing Your Boards
1.24 Searching for Items to Pin
1.25 Demo – Pinning Items that Interest You
1.26 Rich Pins
1.27 Types of Rich Pins:
1.28 Companies Using Rich Pins
1.29 Article Pins
1.30 Examples of Article Pins
1.31 Place Pins
1.32 Flow of a Place Pin
1.33 How to Invite Friends
1.34 How to Find Friends
1.35 Widget Builder
1.36 Pin It Widget
1.37 Follow Button
1.38 Board Widgets
1.39 Other Types of Widgets
1.40 Demo – Exploring Types of Widgets
1.41 Demo – Adding a Pin It Widget to Your Site
1.42 Statistics
1.43 Most Popular Categories Per Day
1.44 Advice
1.45 Know Your Audience
1.46 Pinterest Business Tools
1.47 Module 01 Review
➤ Module 02 – Facebook
2.0 Facebook
2.1 Industries Dominated by Facebook
2.2 Industries Not Dominated by Facebook
2.3 How Facebook Works
2.4 The Facebook Poke
2.5 Profile Pages
2.6 About Tab
2.7 Creating a Facebook Page for Your Business If You Have Personal Page
2.8 Creating a Facebook Page for Your Business If You Do Not Already Have Personal Page
2.9 Demo – Setting up Facebook Business Page
2.10 Demo – Adding Background Graphics and Uploading Pictures
2.11 Admin Panel
2.12 Demo – Page Settings
2.13 Basic Controls
2.14 Demo – Using Basic Facebook Controls
2.15 Posts that Engage Your Fans
2.16 Publishing Your First Post
2.17 Boosting Your Post
2.18 Facebook Approvals for Boost
2.19 How to Schedule Your Post
2.20 Milestones and Start Info
2.21 Demo – Business Overview and Page Info
2.22 How to Gain Your First Fans to Your Facebook Page
2.23 Demo – Invite Friends to Your Facebook Page
2.24 Facebook Groups
2.25 Create a Call to Action
2.26 Demo – Call to Action Button
2.27 Managing Tabs on Your Facebook Business Page
2.28 Demo – Viewing Your Notifications
2.29 Facebook Ads
2.30 Promoting Your Website
2.31 Facebook Events
2.32 Integrating Facebook with Other Social Media
2.33 Facebook Insights
2.34 Demo – Facebook Insights
2.35 Sponsoring Posts
2.36 Managing Your Facebook Timeline
2.37 How to Delete a Post from Your Timeline
2.38 Managing Spam
2.39 Notes App for Longer Posts
2.40 Adding Favorite Pages to Your Timeline
2.41 Adding Like Button to Content Outside of Facebook
2.42 Demo – Adding Like Button to Content Outside of Facebook
2.43 Module 02 Review
➤ Module 03 – Twitter
3.0 Twitter
3.1 What You Need to Start with Twitter
3.2 How Do You Want the Twitter World to View Your Business?
3.3 Common Terms
3.4 Listen? Tweet?
3.5 How to Create Twitter Profile
3.6 Demo – How to Create Twitter Profile
3.7 Demo – How to Update Your Profile
3.8 How to Research Hashtags
3.9 Demo – How to Research Hashtags
3.10 Building Your Twitter Network
3.11 Use Tools to Target Your Audience
3.12 Demo – Building Your Twitter Network
3.13 Sending Tweets
3.14 Demo – Sending Tweets
3.15 Direct Tweets
3.16 When to Tweet
3.17 How to Retweet
3.18 Twitter and Video
3.19 How to Tweet a Video
3.20 How to Create a New Scheduled Tweet
3.21 Apps to Schedule Tweets
3.22 Bridging Other Applications with Twitter
3.23 Twitter Analytics
3.24 Demo – Twitter Analytics
3.25 Module 03 Review
➤ Module 04 - Google+
4.0 Google+ Advertising and Networking
4.1 Offerings from Google
4.2 Google+
4.3 How to Create a Profile
4.4 Demo – How to Create an Account
4.5 Privacy Settings
4.6 Demo – Privacy Settings
4.7 Categorize Your Network in Circles
4.8 Demo – Adding Friends
4.9 Invite Others to Circle You In
4.10 Find Hidden Engagement Opportunities
4.11 Google+ SPARKS Content
4.12 Google Hangouts
4.13 Posts
4.14 Demo – Posts
4.15 +1’s
4.16 CTR (Click through Rate)
4.17 Managing Your Ads
4.18 Who Clicks on What?
4.19 Demo – Creating an Ad with Google
4.20 Google Analytics
4.21 Demo – Google Analytics
4.22 Diagnose Landing Pages
4.23 Demo – Diagnose Landing Pages
4.24 See Content that is Popular
4.25 Pages That Drive Revenue
4.26 Google AdWords
4.27 Creating a New Ad with AdWords
4.28 Module 04 Review
➤ Module 05 – LinkedIn
5.0 LinkedIn
5.1 The Potential of LinkedIn’s Network
5.2 LinkedIn Premium
5.3 LinkedIn Premium Features
5.4 Creating a LinkedIn Account
5.5 What Not to Have as a Profile Picture
5.6 Demo – Creating a LinkedIn Account
5.7 Showing Samples of Your Work
5.8 Optimize Anchor Text
5.9 SEO – Search Engine Optimization
5.10 Enhancing Careers with LinkedIn Job Boards
5.11 Posting an Open Position for Your Company
5.12 Demo – Finding a Job with LinkedIn Job Boards
5.13 Profile Badges
5.14 Building a Compelling Professional Profile
5.15 Demo – Be Identifiable
5.16 Who is Looking at YOUR Profile?
5.17 Connecting with Others
5.18 Ways to Network
5.19 Network Updates
5.20 Creating a Post
5.21 Demo – Creating a Post
5.22 Endorsements for Your Skills
5.23 Mining Your Contacts Networks
5.24 Demo – Mining Your Contacts Networks
5.25 Staying in Touch with Your Connections
5.26 Saved Searches
5.27 Creating a Company Page
5.28 Demo – Creating a Linked Company Page
5.29 Company Status
5.30 Company Analytics
5.31 Company Notifications
5.32 Adding Products to Your Company Page
5.33 Showcase Pages
5.34 Joining Groups
5.35 Viewing Group Updates
5.36 Module 05 Review
➤ Module 06 - YouTube Channels
6.0 YouTube Channels
6.1 Skills Needed for Interesting Video
6.2 Skills Needed for Interesting Video: The Story
6.3 Demo – Skills Needed for Interesting Video: The Story
6.4 Skills Needed for Interesting Video: The Story (Cont.)
6.5 Demo – Skills Needed for Interesting Video: The Story (Cont.)
6.6 Skills Needed for Interesting Video: Editing
6.7 Skills Needed for Interesting Video: Composition
6.8 Skills Needed for Interesting Video: Networking
6.9 Skills Needed for Interesting Video: SEO
6.10 Demo – Skills Needed for Interesting Video Planning
6.11 How to Create Your YouTube Account
6.12 Demo – How to Create Your YouTube Account
6.13 How to Upload Videos From Your Phone
6.14 How to Create a YouTube Channel
6.15 Demo – How to Create a YouTube Channel
6.16 Demo – Browsing YouTube Channels
6.17 How to Create a Subscribe Button
6.18 How to Direct People to Look at Your Videos
6.19 Creator Studio
6.20 Demo – Video Manager
6.21 Demo – Creator Studio
6.22 Demo – Create Video
6.23 YouTube Analytics – In Order of Importance
6.24 Other Marketing Ideas
6.25 Module 06 Review
6.26 Course Closure
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