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Facebook Marketing

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Facebook Marketing


Facebook marketing is the process of marketing your product or service through the Facebook platform. This marketing practice is getting huge preference in the modern marketing world, as the more modern customers are active on Facebook and it’s a great method to attract new customers and to retain the old through frequent updates of the organisation. Facebook has specific features that allow you to effectively market your products or services and this course in Facebook marketing will talk about these throughout this course program.

With an insight into the concept of Facebook marketing, this course will explore the different marketing strategies in Facebook. It is vital to be legal with the sales and marketing of your products or services and hence, this course program will guide you on how to legitimately sell your products or services in Facebook.

The concept of virality will then be given due attention through this course, in addition to an understanding on the role of Ads in virality. You will also get access to course modules that will familiarise you with the basics of Facebook marketing, all the while getting into terms with the tips and hacks to boost engagement in your Facebook page.

Why consider 1Training?

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects, online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility make it a superior learning method.

1Training offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, TOTUM Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

Learning outcomes

  • Explore the different marketing strategies
  • Identify how to legitimately sell your products or services in Facebook
  • Delve into the aspect of virality and the role of Ads in virality
  • Familiarise with the basics of Facebook marketing
  • Get into terms with the tips and hacks to boost engagement in a Facebook page
  • Learn about Facebook automation
  • Discover how to run Facebook live sessions

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Who is this course aimed at?

  • Marketers
  • Marketing managers and directors
  • General managers
  • Corporate professionals
  • Business students
  • Business owners
  • Entrepreneurs

Entry Requirements

  •   You must be 16 years of age or more
  •   You should have a basic understanding of numeracy, English language and ICT

Method of assessment

  • At the end of this program, learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically, so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.


Those who successfully complete the exam will be awarded the Certificate in Facebook Marketing

Awarding body

The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.

Progression and career path

With this certificate in your resume, you can easily get ahold of a rewarding marketing employment in an industry of your choice. This certificate is also a great way to progress in your current career, as it puts you in line to demand for a higher pay or job promotion from your employer. Below given are some of the jobs this certificate will help you in, along with the average UK salary per annum according to,

  • Social media manager – £31,330 per annum
  • Marketing manager – £35,385 per annum
  • Marketing executive – £26,002 per annum
  • General manager – £39,008 per annum
  • Small business operator – £27,000 per annum

Other benefits

  • Written and designed by the industry’s finest experts with over 15 years of experience
  • Repeat and revise all your lectures and enjoy a personalised learning experience
  • Gain access to quality video tutorials
  • Unlimited 12 months access from anywhere, anytime
  • Save time and money on travel
  • Learn at your convenience and leisure
  • Eligible for a TOTUM discount card
  • Free Career Support Service
  • 25% Discount on personal Statement and covering letter writing service

PLEASE NOTE: We do not provide any software with this course.

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

Course Curriculum Total Units : 58
1: Course Introduction
1.1 Course Introduction
1.2 How to legitimately sell on Facebook
1.3 What to expect from different Facebook marketing strategies
2: How to Go Viral on Facebook
2.1 Introduction to virality
2.2 Explaining the viral coefficient formula
2.3 How to boost virality
2.4 Ads having a role in virality
2.5 Viral coefficient calculator
2.6 Boosting content with ads to increase virality
3: Facebook Marketing Basics
3.1 Why just posting your business on Facebook is not enough
3.2 Facebook marketing from a page vs. group vs. personal page vs. fan page
3.3 How Facebook is replacing a large use of LinkedIn
3.4 Colored background posts to boost engagement
4: Marketing from Your Personal Page
4.1 Marketing from your personal page
4.2 Personal profile privacy settings
5: Facebook Business Page
5.1 How to set up your Facebook business page
5.2 Hack to boost engagement in a Facebook page
5.3 Star rating on your Facebook business page
6: Marketing from Your Group on Facebook
6.1 Marketing from your group on Facebook
6.2 Planning your group
6.3 How to engage people in your group
6.4 Group rules and long-term success
7: General Good Practice Strategies
7.1 Establish yourself as an expert
7.2 Like vs. share
7.3 Boosting engagement with catchy visuals and other good content
7.4 How the Facebook algorithm works
8: Facebook Marketing Strategies to Increase Engagement over 1000%
8.1 Introduction
8.2 International Facebook traffic
8.3 Current traffic trends on Facebook
8.4 Post topic ideas that get engagement
8.5 How many times per day to post on Facebook
8.6 Mentioning other people in your posts to get more engagement
8.7 Big data research infographic
8.8 Hack to get more likes, comments and shares from posts
8.9 How to get more Facebook engagement
8.10 Small growth hack to increase post engagement from outside of Facebook
8.11 How to use images in posts to increase engagement
9: Facebook Automation
9.1 Introduction
9.2 Benefits of social media marketing automation
9.3 Social media automation tools
9.4 Walkthrough of my SocialOomph account
10: Marketing with Facebook Ads
10.1 Introduction
10.2 How to get to the Facebook ad dashboard
10.3 Setting up your Facebook page for ads
10.4 Which Facebook ad to choose
10.5 Three Facebook ad strategies
10.6 Setting the right targeting for your ad
10.7 Creating the right ad format
10.8 Targeting pro tip
10.9 Ad retargeting with Facebook
10.10 How to install Facebook pixel
10.11 Targeting lookalike audiences
10.12 Optimising ads for the best exposure
10.13 Facebook boosted posts experiment conclusion, results and strategies
10.14 Facebook boosted posts results and suggested strategies
11: Facebook Live
11.1 Introduction to Facebook Live
11.2 Going Facebook Live on mobile
11.3 How to run your Facebook live sessions
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