Facebook marketing is the process of marketing your product or service through the Facebook platform. This marketing practice is getting huge preference in the modern marketing world, as the more modern customers are active on Facebook and it’s a great method to attract new customers and to retain the old through frequent updates of the organisation. Facebook has specific features that allow you to effectively market your products or services and this course in Facebook marketing will talk about these throughout this course program.
With an insight into the concept of Facebook marketing, this course will explore the different marketing strategies in Facebook. It is vital to be legal with the sales and marketing of your products or services and hence, this course program will guide you on how to legitimately sell your products or services in Facebook.
The concept of virality will then be given due attention through this course, in addition to an understanding on the role of Ads in virality. You will also get access to course modules that will familiarise you with the basics of Facebook marketing, all the while getting into terms with the tips and hacks to boost engagement in your Facebook page.
As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects, online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility make it a superior learning method.
1Training offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, TOTUM Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.
The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.
Those who successfully complete the exam will be awarded the Certificate in Facebook Marketing
The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.
With this certificate in your resume, you can easily get ahold of a rewarding marketing employment in an industry of your choice. This certificate is also a great way to progress in your current career, as it puts you in line to demand for a higher pay or job promotion from your employer. Below given are some of the jobs this certificate will help you in, along with the average UK salary per annum according to https://www.payscale.com,
PLEASE NOTE: We do not provide any software with this course.
1: Course Introduction | |||
1.1 Course Introduction | |||
1.2 How to legitimately sell on Facebook | |||
1.3 What to expect from different Facebook marketing strategies | |||
2: How to Go Viral on Facebook | |||
2.1 Introduction to virality | |||
2.2 Explaining the viral coefficient formula | |||
2.3 How to boost virality | |||
2.4 Ads having a role in virality | |||
2.5 Viral coefficient calculator | |||
2.6 Boosting content with ads to increase virality | |||
3: Facebook Marketing Basics | |||
3.1 Why just posting your business on Facebook is not enough | |||
3.2 Facebook marketing from a page vs. group vs. personal page vs. fan page | |||
3.3 How Facebook is replacing a large use of LinkedIn | |||
3.4 Colored background posts to boost engagement | |||
4: Marketing from Your Personal Page | |||
4.1 Marketing from your personal page | |||
4.2 Personal profile privacy settings | |||
5: Facebook Business Page | |||
5.1 How to set up your Facebook business page | |||
5.2 Hack to boost engagement in a Facebook page | |||
5.3 Star rating on your Facebook business page | |||
6: Marketing from Your Group on Facebook | |||
6.1 Marketing from your group on Facebook | |||
6.2 Planning your group | |||
6.3 How to engage people in your group | |||
6.4 Group rules and long-term success | |||
7: General Good Practice Strategies | |||
7.1 Establish yourself as an expert | |||
7.2 Like vs. share | |||
7.3 Boosting engagement with catchy visuals and other good content | |||
7.4 How the Facebook algorithm works | |||
8: Facebook Marketing Strategies to Increase Engagement over 1000% | |||
8.1 Introduction | |||
8.2 International Facebook traffic | |||
8.3 Current traffic trends on Facebook | |||
8.4 Post topic ideas that get engagement | |||
8.5 How many times per day to post on Facebook | |||
8.6 Mentioning other people in your posts to get more engagement | |||
8.7 Big data research infographic | |||
8.8 Hack to get more likes, comments and shares from posts | |||
8.9 How to get more Facebook engagement | |||
8.10 Small growth hack to increase post engagement from outside of Facebook | |||
8.11 How to use images in posts to increase engagement | |||
9: Facebook Automation | |||
9.1 Introduction | |||
9.2 Benefits of social media marketing automation | |||
9.3 Social media automation tools | |||
9.4 Walkthrough of my SocialOomph account | |||
10: Marketing with Facebook Ads | |||
10.1 Introduction | |||
10.2 How to get to the Facebook ad dashboard | |||
10.3 Setting up your Facebook page for ads | |||
10.4 Which Facebook ad to choose | |||
10.5 Three Facebook ad strategies | |||
10.6 Setting the right targeting for your ad | |||
10.7 Creating the right ad format | |||
10.8 Targeting pro tip | |||
10.9 Ad retargeting with Facebook | |||
10.10 How to install Facebook pixel | |||
10.11 Targeting lookalike audiences | |||
10.12 Optimising ads for the best exposure | |||
10.13 Facebook boosted posts experiment conclusion, results and strategies | |||
10.14 Facebook boosted posts results and suggested strategies | |||
11: Facebook Live | |||
11.1 Introduction to Facebook Live | |||
11.2 Going Facebook Live on mobile | |||
11.3 How to run your Facebook live sessions |