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Diploma in Search Engine Optimization

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Diploma in Search Engine Optimization


Search Engine Optimization (SEP) refers to the process of making your website or web page fairly visible when searched through a web search engine without any charges. In the past decade, the usage of computers and internet has increased drastically. People have since used the internet as a guide with regards to information, products and services. Therefore, businesses identified SEO as a great way to market their products and services to customers. The amount of visitors for a website or web page tend to increase when it is in the top results for a search query. These visitors can turn into potential customers in the future. SEO is an important non-paid marketing tool which can help attract potential customers from other countries as well.

Since SEO has become an important marketing tool in the current world, it is important to have the necessary knowledge and skills about SEO in order to kick start your career in the marketing field. This diploma in SEO will introduce you sufficiently into the world of SEO and the importance of SEO in the digital world. You will also be taught on SEO and mobile phones, SEO testing and tracking and SEO with maps. With a diploma in SEO, you can get ahold of various job positions such as SEO manager, SEO specialist, and online marketing manager. If you are an employee in the marketing field, you can expect progression in the form of job promotion or salary increment through this diploma.

Why consider 1training?

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility makes it a superior learning method.

1Training offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, Nus Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

Learning outcomes

  • Learn in-depth about Search Engine Optimization, keyword researching (SEO) and the importance of them.
  • Gain an insight into on-page SEO and off page SEO.
  • Understand about SEO and mobile devices and the reason for the increase in mobile SEO.
  • Understand about SEO tracking and testing and the importance of it.

Access duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Who is this course aimed at?

This diploma is mainly aimed at students, job seekers looking for a career in SEO or marketing and to employees in the SEO or marketing field.

Entry requirements

  • You must be 16 years of age or more
  • You should have a basic understanding of numeracy, English language and ICT

Method of assessment

  • At the end of the Search Engine Optimization program learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.


Those who successfully complete the exam will be awarded the Diploma in Search Engine Optimization professional qualification.

Awarding body

The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.

Progression and career path

Once you successfully complete this diploma in SEO, you can get access to many job positions in the SEO or marketing field. If you already own a job in marketing, you can use this diploma to progress in your career through job promotions or salary increments. Few of the job positions you can get through this diploma, along with the average UK salary per annum according to, is given below,

  • SEO specialist – £23,846 per annum
  • SEO manager – £31,468 per annum
  • Online marketing manager – £35,395 per annum
  • Online marketing specialist – £24,721 per annum

Other benefits

  • Written and designed by the industry’s finest experts with over 15 years of experience
  • Repeat and revise all your lectures and enjoy a personalised learning experience
  • Unlimited 12 months access from anywhere, anytime 
  • Save time and money on travel
  • Learn at your convenience and leisure
  • Practice exams to ensure you are 100% ready
  • Eligible for a TOTUM discount card
  • Free Career Support Service
  • 25% Discount on personal Statement and covering letter writing service
  • Free Access to Over 150 courses for 2 days (48 hours)
  • Free access to the course before you purchase (For selected courses only)

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

Course Curriculum Total Units : 11
1: Introduction
2: Keyword Researching
Keyword Researching
3: On Page SEO
On Page SEO
4: More on On Page SEO
More on On Page SEO
5: Off Page SEO
Off Page SEO
6: More on Off Page SEO
More on Off Page SEO
7: SEO and Mobile Devices
SEO and Mobile Devices
8: SEO with Maps
SEO with Maps
9: Tracking and Testing
Tracking and Testing
Mock Exam
Mock Exam : Diploma in Search Engine Optimization
Final Exam
Final Exam : Diploma in Search Engine Optimization
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