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Diploma in Sales and Marketing Management

4.4( 12 REVIEWS )
Diploma in Sales and Marketing Management

Course Description:

This Sales and Marketing Management Diploma course is ideally suited for individuals who want to gain a thorough understanding of the principles and practice of Sales Management. It would also be helpful for Sales Executives who hope to move up the career ladder and manage a sales team. This Sales and Marketing Management course provides excellent career opportunities and will give your career a boost. Whether you have experience in sales, marketing or indeed management, this course will give you a full understanding so you can build knowledge at your own pace.

Our online courses offer you the opportunity to study 24/7 wherever you are in the world. These intensive on line courses are open to anyone with an interest in the topic and give you access to world-class learning led by IAP.

What are the requirements?

  • You must be 16 or over
  • You should have a basic understanding of English and basic IT knowledge
  • You will need a computer or tablet with internet connection (or access to one)

What skills will I gain?

  • Learn the key principles of sales management
  • Learn how to manage and motivate the sales team effectively
  • We equip you with the skills to identify consumer behaviour
  • Gain extensive knowledge of the sales cycle
  • Understand customer relationships
  • Gain thorough knowledge of sales promotions
  • Learn how to measure your sales performance effectively
  • Explore creative, strategic and applied sales concepts

What is the target audience?

  • Job hunters & School leavers
  • College or University student & graduates
  • Sales manager or Sales executives
  • Marketing assistant or Marketing executives
  • Office Administrators & Office managers
  • Advertising manager or Brand manager
  • Market researchers or Marketing consultants
  • Digital marketing and sales people
  • Marketing managers & Business development managers

How will I be assessed?

  • At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

What Certification am I going to receive?

Those who successfully pass this course will be awarded a Sales & Marketing Management Diploma. Anyone eligible for certification will receive a free e-certificate.

What careers can I get?

This course allows you to become any of the following:

  • Account Executive
  • Sales Manager
  • Marketing Manager
  • Brand Manager
  • Digital Brand Manager
  • Marketing Analyst

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

Learners who successfully complete the course will be awarded a Diploma in Sales and Marketing Management by CPD and iAP.


Learners who successfully complete the course will be awarded a Diploma in Sales and Marketing Management by CPD and iAP.


Course Curriculum Total Units : 25
1. Sales Management Fundamentals
Introduction to Sales
Identifying Potential Customers
Effective Sales Process
Creating a Sales Structure & Managing Sales Team
2. Sales Prospecting
Sales Prospecting
3. The Science of Sales
The Science of Trust
The Secrets of the Buying Behaviours
4. Sales Skills Fundamentals
Range of Sales Transactions
Communication Skills for Sales.
The Sales Cycle
Analysing Your Sales Performance and Progress.
5. Sales for Small Business
Introduction to Sales Secrets
Sales Systems
Sales Scripts
Measuring your Sales Performance
6. Key Account Selling
Introduction to Key Account Selling
Sales Planning
Sales Call Techniques
7. The Sales Cycle and Process
The Sales Cycle_1
Sales Process
Sales Communication
Sales Plan and Skills
Mock Exam
Mock Exam: Diploma in Sales Management – Online
Exam: Diploma in Sales Management – Online
Certificate Download Guide
Certificate Download Guide
WhatsApp chat