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Diploma in Retail Marketing Management - Level 4

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Overview

Do you know of the role and responsibilities pertaining to a retail marketer? The Diploma in Retail Marketing Management – Level 4 is designed to help you develop the skills to be effective in retail management. Learning the practical elements and theoretical aspects behind retail will ensure existing retail managers progress to higher levels in their career, while entrepreneurs can successfully create business plans and businesspeople can grow their own retail ventures. Learn how to become a successful retailer and attract customers by applying different strategies in retail marketing. You will gain valuable retail knowledge to help boost your retail business or store. Taking this course will help reap the desired effect and rewards.

The course is extensive and will discuss key modules in-depth such as playing the retail game, retail marketing mix, changes in the landscape in retail marketing, basis for sustainable competitive edge, catman strategies and retail store formats. Each topic will be explored fully to ensure learners gain a complete understanding of the subject matter.

The Diploma in Retail Marketing Management – Level 4 will get you acquainted with the practices and methods of marketing in the 21st century. The course is substantial and ideal for individuals who want to take on roles such as retail marketers and marketing managers. This certification will set you in the right direction, with exciting career opportunities in store for you.

Why you should consider 1Training?

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility makes it a superior learning method.

1Training offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, Nus Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

What will I learn? 

  • Learn what retail marketing management entails
  • Understand the role and responsibilities of a retailer
  • Learn about the retail store atmospherics
  • Review the theories of retail development
  • Learn of strategic business models in marketing 

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

  • All learners should be over the age of 16 and have a basic understanding of Maths, English and ICT.
  • A sound educational background is recommended.
  • This course is ideally suited for retail marketers, marketing managers, strategic managers
  • Anyone who works in retail marketing

In order to complete the Diploma in Retail Marketing Management – Level 4, learners will have to take a mock exam and final exam.

  • No. of Questions: 30
  • Exam Duration: 40 minutes
  • Exam format: multiple questions

Those who successfully complete the course will be awarded the Diploma in Retail Marketing Management – Level 4 by CPD & iAP.

Progression and Career Path

Once you qualify in the Diploma in Retail Marketing Management – Level 4, you will gain an accredited qualification that will demonstrate your understanding of the consumer market and buying behaviour. You can also use this course as a foundation to study further in the subject or to build on your expertise and progress in your career. You will be eligible for incentives put forth by the organisation. Given below are job roles you can land with this certification.

  • Retail Marketers
  • Retail Managers
  • Strategic Managers
  • All learners should be over the age of 16 and have a basic understanding of Maths, English and ICT.
  • A sound educational background is recommended.
  • This course is ideally suited for retail marketers, marketing managers, strategic managers
  • Anyone who works in retail marketing

In order to complete the Diploma in Retail Marketing Management – Level 4, learners will have to take a mock exam and final exam.

  • No. of Questions: 30
  • Exam Duration: 40 minutes
  • Exam format: multiple questions

Those who successfully complete the course will be awarded the Diploma in Retail Marketing Management – Level 4 by CPD & iAP.

Progression and Career Path

Once you qualify in the Diploma in Retail Marketing Management – Level 4, you will gain an accredited qualification that will demonstrate your understanding of the consumer market and buying behaviour. You can also use this course as a foundation to study further in the subject or to build on your expertise and progress in your career. You will be eligible for incentives put forth by the organisation. Given below are job roles you can land with this certification.

  • Retail Marketers
  • Retail Managers
  • Strategic Managers
Course Curriculum Total Units : 31
1: Playing The Retail Game
Playing The Retail Game
2: Retailing In India
Retailing In India
3: Retail Marketing Mix
Retail Marketing Mix
4: Changes In The Landscape Of Retail Marketing
Changes In The Landscape Of Retail Marketing
5: Basis For Sustainable Competitive Advantage
Basis For Sustainable Competitive Advantage
6: Catman Strategies
Catman Strategies
7: Retail Strategy For Gen X And Gen Y
Retail Strategy For Gen X And Gen Y
8: Retail Store Formats
Retail Store Formats
9: Store Layout
Store Layout
10: The Essentials Of Store Management
The Essentials Of Store Management
11: The Enchanting World Of Merchandising
The Enchanting World Of Merchandising
12: Merchandising Management
Merchandising Management
13: Rolling Out A New Store
Rolling Out A New Store
14: Visual Merchandising – The Window To Retail Business
Visual Merchandising – The Window To Retail Business
15: Private Labels
Private Labels
16: Retail Security – Preventing Losses And Dealing-With Thefts
Retail Security – Preventing Losses And Dealing-With Thefts
17: Crm – Winning And Retaining Loyal Customers
Crm – Winning And Retaining Loyal Customers
18: Shopper – The New King In Retailing
Shopper – The New King In Retailing
19: Shopping Market Dynamics
Shopping Market Dynamics
20: Experiential Retailing – A Strategy For The Future
Experiential Retailing – A Strategy For The Future
21: Religion Based Retail
Religion Based Retail
22: Multi Channel Retailing
Multi Channel Retailing
23: Green Retailing To Gain Competitive Advantage
Green Retailing To Gain Competitive Advantage
24: Retail Communication
Retail Communication
25: The Bullwhip Effect In Retail
The Bullwhip Effect In Retail
26: Retail Demand Management
Retail Demand Management
27: Online Retail Marketing
Online Retail Marketing
28: Retail Pricing Strategies
Retail Pricing Strategies
29: The Epicurean Miser
The Epicurean Miser
30: The Future Of Retail – Learning From Global Best Practices In Retail Management
The Future Of Retail – Learning From Global Best Practices In Retail Management
31: Epilogue
Epilogue
Mock Exam
Final Exam
WhatsApp chat
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