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Diploma in Email Marketing - Level 4

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Diploma in Email Marketing - Level 4


What is email marketing and why is it so relevant today? Email marketing is basically the use of emails to promote products and services. However it can also be defined better to say that email marketing is the use of email to maintain and develop relationships with potential clientele. If it essentially a branch of internet marketing. The method consists of online marketing that is carried out through websites, blogs and social media.

A lot of the spam email that you get proclaiming that they have the best deals for you is a great example of how not to carry out email marketing. This program clarifies what you should and should not do in order for your email marketing methods to actually generate results.

If you are interested in pursuing a career in the field of digital and email marketing, this course would be an idea professional qualification for you. The program looks at establishing theoretical as well as practical skills in the highly competitive field of email marketing and also delves into giving you a comprehensive understanding of what email marketing really is.

Please Note: This Course is Based on USA Standards

Why consider 1Training?

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility makes it a superior learning method.

1Training offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, Nus Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

Learning Outcomes

  • Understanding email marketing
  • Understanding how to use the email marketing software
  • Building email lists both in terms of quality and quantity
  • Analyzing and keeping track of the marketing strategies
  • Drafting an email correctly

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Who is this Course aimed at?

This program is ideal for anybody who wants to improve their knowledge and skills in this field even if they have some level of experience behind them or are a complete beginner to the industry. Given the current status of the marketing industry, this professional qualification is something that will really help you gain an upper hand in your career progression.

Entry Requirements

  • You must be 16 years of age or more
  • You should have a basic understanding of numeracy, English language and ICT

Method of Assessment

  • At the end of the Diploma in Email Marketing – Level 4 course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.


Those who successfully complete the exam will be awarded the Diploma in Email Marketing – Level 4 qualification.

Awarding Body

The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.

Progression and Career Path

Once you successfully complete this program you will be qualified to work in the following positions. The qualification will also put you in line to demand a higher salary or job promotion. The average UK salary per annum according to is given below.

  • Content Marketer – £22,000 per annum
  • Content Writer – £20,323 per annum
  • Content Manager – £28,660 per annum
  • Content Strategist – £35.952 per annum
  • Content Marketing Manager – £31,061 per annum
  • Marketing Specialist – £28,209 per annum
  • Digital Marketing Manager – £31,686 per annum

Other Benefits

  • Written and designed by the industry’s finest experts with over 15 years of experience
  • Repeat and revise all your lectures and enjoy a personalised learning experience
  • Unlimited 12 months access from anywhere, anytime 
  • Save time and money on travel
  • Learn at your convenience and leisure
  • Practice exams to ensure you are 100% ready
  • Eligible for a TOTUM discount card

Key Features

Gain an accredited UK qualification

Access to excellent quality study materials

Learners will be eligible for TOTUM Discount Card

Personalized learning experience

One year’s access to the course

Support by phone, live chat, and email

Upon the successful completion of the course, you will be awarded the “Diploma in Email Marketing – Level 4”.

Upon the successful completion of the course, you will be awarded the “Diploma in Email Marketing – Level 4”.

Course Curriculum Total Units : 9
1: Introduction to Email Marketing
Introduction to Email Marketing
2: Using the Email Marketing Software
Using the Email Marketing Software
3: Building Email Lists Quantity Wise
Building Email Lists Quantity Wise
4: Building Email Lists Quality Wise
Building Email Lists Quality Wise
5: Cafting an Email
Cafting an Email
6: Analysing and Tracking the Marketing Strategy
Analysing and Tracking the Marketing Strategy
Mock Exam
Mock Exam : Diploma in Email Marketing – Level 4
Final Exam
Final Exam : Diploma in Email Marketing – Level 4
Certificate Download Guide
Certificate Download Guide
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