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Consumer behaviour is a conscious decision to make a purchase. If you wish to boost your career in sales and marketing and understand the types of consumer buying decisions, here’s an excellent course for you. Consumer Behaviour and PR Level 5 is designed to teach individuals what consumer behaviour is all about, factors that influence behaviour, consumer behaviour and loyalty and consumer behaviour and satisfaction. It is imperative that businesses and organisations fully understand the needs of customers and how to satisfy them, in order to survive and thrive in the business world today. These consumer requirements can only be met, if it is well understood and products and services are designed to cater to such requirements.
Consumer Behaviour and PR Level 5 will provide the foundation you need to advance in your current role or explore new and potential opportunities. There are key topics discussed in this course such as the focus on techniques related to PR, market research, customer relations and ideas to promote products and services.
The Consumer Behaviour and PR Level 5 course offers essential information and clear descriptions on consumer behaviour and value drivers, model of consumer behaviour and the role CRM plays in consumer behaviour. This is a CPD accredited course that will demonstrate to potential employers your dedication to continuous learning, and the chance to excel in the field.
1Training is a leading online provider for several accrediting bodies, and provides learners the opportunity to take this exclusive Course awarded by CPD. At 1Training, we give our fullest attention to our learners’ needs and ensure they have the necessary information required to proceed with the training.
Learners who register will be given excellent support, discounts for future purchases and be eligible for a TOTUM Discount card and Student ID card with amazing offers and access to retail stores, the library, cinemas, gym memberships and their favourite restaurants.
This course is recommended for,
In order to qualify in the course ‘Consumer Behaviour and PR Level 5’ successfully, learners will take an online test with each module being rounded off with multiple-choice questions. This online test is marked automatically, so you will receive an instant grade and know whether you have passed the course.
Upon the successful completion of the course, you will be awarded the ‘Consumer Behaviour and PR Level 5’ Certificate by CPD.
The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The course is self-paced and you can complete it in stages, revisiting the lessons at any time.
CPD is a leading awarding body in the United Kingdom that meets an excellent standard of high quality education. CPD is committed towards the enhancement of proficiency and personal skills in order to develop learners’ skills and abilities. CPD ensures that both practical and academic qualifications assist individuals to re-skill or up-skill and maintain a competitive advantage in their chosen industry.
The Certificate in Consumer Behaviour and PR Level 5 will improve your candidature for a number of jobs in the sales and marketing sectors. You can study more courses in the same field and enhance your academic expertise in the importance of consumer behaviour, and add this as a skillset on your resume. Your skills will be recognised by potential employers and you have the opportunity to land a well-paying job in the industry. Given below are job titles you can compete for, along with the average UK salary per annum according to https://www.glassdoor.com.
Who Should Attend
Method of Assessment
One training delivers the course in such a unique manner, where we can grasp things quickly.
As a qualitative researcher employed within a renowned research agency and a degree holder in Marketing; I found this course to be extremely helpful in day-to-day work. The course describes consumer psychology in detail by assessing its importance and how consumer psychology grew in parallel with consumer society. Also, the course helps to differentiate between concepts such as consumer psychology, consumer behaviour and marketing.
This is very helpful to learn the overview of consumer psychology (marketing) because it highlights a lot of practical examples. Hence, it made me understand better how consumers think when it comes to purchasing their brands of choice. Thank you one training for this useful course!
As a brand manager from a leading FMCG organisation, I found this course extremely helpful! It had helped me to obtain a better understanding of the psychology of consumers when they tend to use our brands with competitor brands and how it affects the decision-making process of them, our organisation, and competitors.